Dr. BJ Fogg

It applies to temporary behaviors like taking an antibiotic. Then when you get down to the subset of habits, those are behaviors you do quite automatically. Those are different than the other types of behaviors. What creates the automaticity in the emotion, the positive feedback, the emotion. I have people focus on the emotion of success, the feeling of success.

It applies to temporary behaviors like taking an antibiotic. Then when you get down to the subset of habits, those are behaviors you do quite automatically. Those are different than the other types of behaviors. What creates the automaticity in the emotion, the positive feedback, the emotion. I have people focus on the emotion of success, the feeling of success.

That's what makes that behavior automatic and posted in the category of what we call habit. Powerful.

That's what makes that behavior automatic and posted in the category of what we call habit. Powerful.

That's what makes that behavior automatic and posted in the category of what we call habit. Powerful.

Tell us more how that happens. I can't say this is the magic, because I'm a scientist, but this is awesome. What happens, and we see this in our data week after week, is when people do something small and feel successful about it, like they're flossing one tooth or doing two push-ups or steaming broccoli for dinner, that feeling of success also changes how they think about themselves.

Tell us more how that happens. I can't say this is the magic, because I'm a scientist, but this is awesome. What happens, and we see this in our data week after week, is when people do something small and feel successful about it, like they're flossing one tooth or doing two push-ups or steaming broccoli for dinner, that feeling of success also changes how they think about themselves.

Tell us more how that happens. I can't say this is the magic, because I'm a scientist, but this is awesome. What happens, and we see this in our data week after week, is when people do something small and feel successful about it, like they're flossing one tooth or doing two push-ups or steaming broccoli for dinner, that feeling of success also changes how they think about themselves.

Oh, I'm the kind of person who can take care of my teeth. I'm the kind of person that eats steamed vegetables. So when they don't change their identity by like going and listen to a motivational talk, at least in tiny habits, they change because they see evidence. That they are changing and seeing the effects of that. And that identity shift can happen really quickly.

Oh, I'm the kind of person who can take care of my teeth. I'm the kind of person that eats steamed vegetables. So when they don't change their identity by like going and listen to a motivational talk, at least in tiny habits, they change because they see evidence. That they are changing and seeing the effects of that. And that identity shift can happen really quickly.

Oh, I'm the kind of person who can take care of my teeth. I'm the kind of person that eats steamed vegetables. So when they don't change their identity by like going and listen to a motivational talk, at least in tiny habits, they change because they see evidence. That they are changing and seeing the effects of that. And that identity shift can happen really quickly.

We see a lot of evidence of that within five days. And it seems to be a function of people seeing evidence and feeling successful in their quest to change. So it's And it doesn't have to be like running a marathon. So it's like a feedback loop. It's a positive feedback loop.

We see a lot of evidence of that within five days. And it seems to be a function of people seeing evidence and feeling successful in their quest to change. So it's And it doesn't have to be like running a marathon. So it's like a feedback loop. It's a positive feedback loop.

We see a lot of evidence of that within five days. And it seems to be a function of people seeing evidence and feeling successful in their quest to change. So it's And it doesn't have to be like running a marathon. So it's like a feedback loop. It's a positive feedback loop.

Yeah, and when people acknowledge that and see that, and part of the program and part of the book is like, hey, look, recognize you are succeeding. I might be tiny, but you're still changing. That then shifts people away from the self-trash talk, the thinking that they don't have enough willpower to seeing themselves in a whole new light.

Yeah, and when people acknowledge that and see that, and part of the program and part of the book is like, hey, look, recognize you are succeeding. I might be tiny, but you're still changing. That then shifts people away from the self-trash talk, the thinking that they don't have enough willpower to seeing themselves in a whole new light.

Yeah, and when people acknowledge that and see that, and part of the program and part of the book is like, hey, look, recognize you are succeeding. I might be tiny, but you're still changing. That then shifts people away from the self-trash talk, the thinking that they don't have enough willpower to seeing themselves in a whole new light.

And the phrase that come back to us is like, now see I'm the kind of person you can change, I can follow through, I can achieve whatever goal I have, and it goes on and on. So it's the positive feedback loop. Yeah, yeah. And I don't talk about it exactly in those words as positive feedback, but that's exactly what it is. I mean, we talk about it as emotions.

And the phrase that come back to us is like, now see I'm the kind of person you can change, I can follow through, I can achieve whatever goal I have, and it goes on and on. So it's the positive feedback loop. Yeah, yeah. And I don't talk about it exactly in those words as positive feedback, but that's exactly what it is. I mean, we talk about it as emotions.

And the phrase that come back to us is like, now see I'm the kind of person you can change, I can follow through, I can achieve whatever goal I have, and it goes on and on. So it's the positive feedback loop. Yeah, yeah. And I don't talk about it exactly in those words as positive feedback, but that's exactly what it is. I mean, we talk about it as emotions.