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Dr. Bryan Hartley

👤 Person
348 total appearances

Appearances Over Time

Podcast Appearances

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

In our company, and this comes from Stanford's biodesign program, you do not fall in love with the technology. You fall in love with the unmet market. You fall in love with the unmet need. You should be agnostic about the technology. You shouldn't care at all.

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

In our company, and this comes from Stanford's biodesign program, you do not fall in love with the technology. You fall in love with the unmet market. You fall in love with the unmet need. You should be agnostic about the technology. You shouldn't care at all.

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

In our company, and this comes from Stanford's biodesign program, you do not fall in love with the technology. You fall in love with the unmet market. You fall in love with the unmet need. You should be agnostic about the technology. You shouldn't care at all.

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

And if you need to throw your entire technology out the window to come up with something better, that's completely fine because your success was never tied to your tech. It was always tied to technology.

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

And if you need to throw your entire technology out the window to come up with something better, that's completely fine because your success was never tied to your tech. It was always tied to technology.

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

And if you need to throw your entire technology out the window to come up with something better, that's completely fine because your success was never tied to your tech. It was always tied to technology.

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

solving the market need so that gives you a lot of freedom the other way that i snap people out of this sometimes is i remind them that you could be right about what you're right about but wrong about what you're wrong about so you could give me all of these great reasons why your tech does exactly what you say it's going to do and i'm not trying to have that conversation with you i'm having the conversation about even if you're right about your tech it might still not work

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

solving the market need so that gives you a lot of freedom the other way that i snap people out of this sometimes is i remind them that you could be right about what you're right about but wrong about what you're wrong about so you could give me all of these great reasons why your tech does exactly what you say it's going to do and i'm not trying to have that conversation with you i'm having the conversation about even if you're right about your tech it might still not work

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

solving the market need so that gives you a lot of freedom the other way that i snap people out of this sometimes is i remind them that you could be right about what you're right about but wrong about what you're wrong about so you could give me all of these great reasons why your tech does exactly what you say it's going to do and i'm not trying to have that conversation with you i'm having the conversation about even if you're right about your tech it might still not work

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

Yeah, there's a pithy phrase that came out of the biodesign program that was assume invention. So it allows you to completely skip getting wrapped around the axle about how cool your widget is. Just as, yeah, assume all of it works exactly as you say it does.

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

Yeah, there's a pithy phrase that came out of the biodesign program that was assume invention. So it allows you to completely skip getting wrapped around the axle about how cool your widget is. Just as, yeah, assume all of it works exactly as you say it does.

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

Yeah, there's a pithy phrase that came out of the biodesign program that was assume invention. So it allows you to completely skip getting wrapped around the axle about how cool your widget is. Just as, yeah, assume all of it works exactly as you say it does.

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

Yeah.

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

Yeah.

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

Yeah.

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

Yeah, well, one of the things that scares people about leaving medicine or going to Stanford's program or then leaving the program is, what am I going to do about my deal flow? It's also why people move out to Silicon Valley. It's this idea that I want to be exposed to lots of opportunities. So that area of the country is the best place for that.

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

Yeah, well, one of the things that scares people about leaving medicine or going to Stanford's program or then leaving the program is, what am I going to do about my deal flow? It's also why people move out to Silicon Valley. It's this idea that I want to be exposed to lots of opportunities. So that area of the country is the best place for that.

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

Yeah, well, one of the things that scares people about leaving medicine or going to Stanford's program or then leaving the program is, what am I going to do about my deal flow? It's also why people move out to Silicon Valley. It's this idea that I want to be exposed to lots of opportunities. So that area of the country is the best place for that.

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

But within that ecosystem, how do you maximize your chances? And so I went to work with an investment group where I would regularly just help them for free research all of the companies that came through. So it was mutual benefit. I learned about investing, they got to learn about medicine and so forth.

BackTable Urology
Ep. 196 Biodesign Insights: Embracing Risk and Innovation with Dr. Christopher Kinsella

But within that ecosystem, how do you maximize your chances? And so I went to work with an investment group where I would regularly just help them for free research all of the companies that came through. So it was mutual benefit. I learned about investing, they got to learn about medicine and so forth.