Dr. Bryan Hartley

You really hope you've done a good job in your life of having people trust you. You know, one of the very interesting things was that my co-founder, Clay Nolan, he had done such a great job with his company, Colabs. He had a lot of trust built up. And so some of his existing investors, when they heard that he had another project that he had co-founded, immediately said, how can we support you?

And they wrote a check. And that was an amazing experience. I reached out to my friends and family and tried to be very honest with them and said, you don't have to invest in my company. I'll find the money. But I want you to have the opportunity in case you think that's a good idea. Just know that the money is probably going to be set on fire and disappear forever.

And they wrote a check. And that was an amazing experience. I reached out to my friends and family and tried to be very honest with them and said, you don't have to invest in my company. I'll find the money. But I want you to have the opportunity in case you think that's a good idea. Just know that the money is probably going to be set on fire and disappear forever.

And they wrote a check. And that was an amazing experience. I reached out to my friends and family and tried to be very honest with them and said, you don't have to invest in my company. I'll find the money. But I want you to have the opportunity in case you think that's a good idea. Just know that the money is probably going to be set on fire and disappear forever.

And it works best when $15,000 disappears at a time. And I had a cousin of mine who told me from a young age that if I ever started a company and he didn't get to invest, he would kill me. So I reached out to him and he wrote a check to support us. And so we had maybe 50 grand to start and we did an experiment and the experiment worked. We did another experiment. That experiment worked.

And it works best when $15,000 disappears at a time. And I had a cousin of mine who told me from a young age that if I ever started a company and he didn't get to invest, he would kill me. So I reached out to him and he wrote a check to support us. And so we had maybe 50 grand to start and we did an experiment and the experiment worked. We did another experiment. That experiment worked.

And it works best when $15,000 disappears at a time. And I had a cousin of mine who told me from a young age that if I ever started a company and he didn't get to invest, he would kill me. So I reached out to him and he wrote a check to support us. And so we had maybe 50 grand to start and we did an experiment and the experiment worked. We did another experiment. That experiment worked.

Yeah, go to a farmer and ask for a cow or a pig bladder before they hemisect the animal. So you have this intact organ. And then you... place what you think your product is going to look like into that bladder and then see if it stays and see if it behaves the way that you want it to. And then you do that a number of times, you quantify the result and that looks good.

Yeah, go to a farmer and ask for a cow or a pig bladder before they hemisect the animal. So you have this intact organ. And then you... place what you think your product is going to look like into that bladder and then see if it stays and see if it behaves the way that you want it to. And then you do that a number of times, you quantify the result and that looks good.

Yeah, go to a farmer and ask for a cow or a pig bladder before they hemisect the animal. So you have this intact organ. And then you... place what you think your product is going to look like into that bladder and then see if it stays and see if it behaves the way that you want it to. And then you do that a number of times, you quantify the result and that looks good.

Then you do a little bit of research on intellectual property and you file your first patent and you do a freedom to operate analysis and all that looks good. And then you get urologists and other people who are experts on the market to

Then you do a little bit of research on intellectual property and you file your first patent and you do a freedom to operate analysis and all that looks good. And then you get urologists and other people who are experts on the market to

Then you do a little bit of research on intellectual property and you file your first patent and you do a freedom to operate analysis and all that looks good. And then you get urologists and other people who are experts on the market to

write you letters that say this is a huge problem this is a pain point for us if you had a product like this we would use it and so you start to piece the sort of story together from start to finish de-risking the biggest thing as you go along and it's like the first domino falling i think our first check was for fifteen thousand dollars we quickly got to fifty

write you letters that say this is a huge problem this is a pain point for us if you had a product like this we would use it and so you start to piece the sort of story together from start to finish de-risking the biggest thing as you go along and it's like the first domino falling i think our first check was for fifteen thousand dollars we quickly got to fifty

write you letters that say this is a huge problem this is a pain point for us if you had a product like this we would use it and so you start to piece the sort of story together from start to finish de-risking the biggest thing as you go along and it's like the first domino falling i think our first check was for fifteen thousand dollars we quickly got to fifty

We did the experiments that we got to a quarter of a million. We did more experiments than we got to a million and then raised 2 million and then 4 million and so on. How much have you guys raised?

We did the experiments that we got to a quarter of a million. We did more experiments than we got to a million and then raised 2 million and then 4 million and so on. How much have you guys raised?

We did the experiments that we got to a quarter of a million. We did more experiments than we got to a million and then raised 2 million and then 4 million and so on. How much have you guys raised?

Well, again, this is the advantage of thinking of assume invention and think backwards. We originally thought our product was going to be a device. And when we looked at existing codes for placement of a device into the bladder or installation of a product into the bladder, the codes existed, but they reimbursed very low.