Dr. Chris van Tulleken

The most important thing is the goal of policy is not to reduce people's consumption of a particular product or food. The goal is to improve justice and to improve affordability and choice in the food system. If people want to eat ultra-precious food, to some extent, I don't care what people do. I'm a big believer in freedom and choice. I like freedom of expression.

The most important thing is the goal of policy is not to reduce people's consumption of a particular product or food. The goal is to improve justice and to improve affordability and choice in the food system. If people want to eat ultra-precious food, to some extent, I don't care what people do. I'm a big believer in freedom and choice. I like freedom of expression.

The most important thing is the goal of policy is not to reduce people's consumption of a particular product or food. The goal is to improve justice and to improve affordability and choice in the food system. If people want to eat ultra-precious food, to some extent, I don't care what people do. I'm a big believer in freedom and choice. I like freedom of expression.

I do think that corporate free speech, when it's misleading, is better characterized as propaganda and corruption. So in terms of how you do it... So free speech is good, propaganda, no. Lying, no. This is not rocket science. So the most important is you want to make things. So leave the taxation on the table for a bit. The first thing is warning labels.

I do think that corporate free speech, when it's misleading, is better characterized as propaganda and corruption. So in terms of how you do it... So free speech is good, propaganda, no. Lying, no. This is not rocket science. So the most important is you want to make things. So leave the taxation on the table for a bit. The first thing is warning labels.

I do think that corporate free speech, when it's misleading, is better characterized as propaganda and corruption. So in terms of how you do it... So free speech is good, propaganda, no. Lying, no. This is not rocket science. So the most important is you want to make things. So leave the taxation on the table for a bit. The first thing is warning labels.

I think for the most part, we actually have a lot of data and the traction that this is getting in the States is, and we're seeing the same thing in the UK. I mean, my book has been peculiarly popular for a kind of almost like quite a detailed science and food policy book, I think because people are at a point of maximum fury So this is all about communication.

I think for the most part, we actually have a lot of data and the traction that this is getting in the States is, and we're seeing the same thing in the UK. I mean, my book has been peculiarly popular for a kind of almost like quite a detailed science and food policy book, I think because people are at a point of maximum fury So this is all about communication.

I think for the most part, we actually have a lot of data and the traction that this is getting in the States is, and we're seeing the same thing in the UK. I mean, my book has been peculiarly popular for a kind of almost like quite a detailed science and food policy book, I think because people are at a point of maximum fury So this is all about communication.

If I was running the FDA, I'd say, look, I don't think you want to be predated on by transnational corporations. Many of them aren't even American. It's not like they're all paying loads of tax in America to clean up the plastic and the obesity crisis.

If I was running the FDA, I'd say, look, I don't think you want to be predated on by transnational corporations. Many of them aren't even American. It's not like they're all paying loads of tax in America to clean up the plastic and the obesity crisis.

If I was running the FDA, I'd say, look, I don't think you want to be predated on by transnational corporations. Many of them aren't even American. It's not like they're all paying loads of tax in America to clean up the plastic and the obesity crisis.

Nestle's a Swiss company and... Well, many of them aren't even, they're housed in other places if, you know, they're not even paying tax in those places. So framing this as protecting people from predatory corporations as improving democracy and increasing choice and taxation, yeah, I mean, you've got to be really careful you don't tax the bread and you don't tax ingredients. You know, that's...

Nestle's a Swiss company and... Well, many of them aren't even, they're housed in other places if, you know, they're not even paying tax in those places. So framing this as protecting people from predatory corporations as improving democracy and increasing choice and taxation, yeah, I mean, you've got to be really careful you don't tax the bread and you don't tax ingredients. You know, that's...

Nestle's a Swiss company and... Well, many of them aren't even, they're housed in other places if, you know, they're not even paying tax in those places. So framing this as protecting people from predatory corporations as improving democracy and increasing choice and taxation, yeah, I mean, you've got to be really careful you don't tax the bread and you don't tax ingredients. You know, that's...

completely sensible. You also need to make sure if you do have to, I mean, food is already taxed. You just need to shift, slightly change the proportions and change the tax on the healthy stuff.

completely sensible. You also need to make sure if you do have to, I mean, food is already taxed. You just need to shift, slightly change the proportions and change the tax on the healthy stuff.

completely sensible. You also need to make sure if you do have to, I mean, food is already taxed. You just need to shift, slightly change the proportions and change the tax on the healthy stuff.

It's like saying, you know, just if you have one line of cocaine and one cigarette once a month, once a week, it's not going to do you any harm. But, you know, the great difficulty about cocaine, cigarettes, alcohol, heroin, they're a little bit more-ish. You know, you tend to want that second one.

It's like saying, you know, just if you have one line of cocaine and one cigarette once a month, once a week, it's not going to do you any harm. But, you know, the great difficulty about cocaine, cigarettes, alcohol, heroin, they're a little bit more-ish. You know, you tend to want that second one.