Dr. Chris van Tulleken

A million dollars. It's so much money to me. But anyway, I did say no. I didn't want them to have an email from me going, how much are we talking here? So we used to think that cigarettes was an exceptional industry. The tobacco industry made things they know kill people and are addictive, and they do it anyway.

A million dollars. It's so much money to me. But anyway, I did say no. I didn't want them to have an email from me going, how much are we talking here? So we used to think that cigarettes was an exceptional industry. The tobacco industry made things they know kill people and are addictive, and they do it anyway.

A million dollars. It's so much money to me. But anyway, I did say no. I didn't want them to have an email from me going, how much are we talking here? So we used to think that cigarettes was an exceptional industry. The tobacco industry made things they know kill people and are addictive, and they do it anyway.

Then in the mid-1980s, the cigarette industry bought the food industry, so the biggest food companies in the world, and it was Michael Moss, again, I think, who did some of the work exposing this. Philip Morris, R.J. Reynolds bought General Foods, Cross, Nabisco. They used their molecules and their product development techniques and the supply chain, to make the addictive foods.

Then in the mid-1980s, the cigarette industry bought the food industry, so the biggest food companies in the world, and it was Michael Moss, again, I think, who did some of the work exposing this. Philip Morris, R.J. Reynolds bought General Foods, Cross, Nabisco. They used their molecules and their product development techniques and the supply chain, to make the addictive foods.

Then in the mid-1980s, the cigarette industry bought the food industry, so the biggest food companies in the world, and it was Michael Moss, again, I think, who did some of the work exposing this. Philip Morris, R.J. Reynolds bought General Foods, Cross, Nabisco. They used their molecules and their product development techniques and the supply chain, to make the addictive foods.

And now we see the same is true in automotive. We see it in fossil fuels, a perversion of academic interest, corruption of science, manipulation of policy. So exposing all this is important because it helps you re-see that Super Bowl ad where you're like, oh, it's some f... I don't know what some farmer in his kitchen stirring a pot of, you know, vegetable oil with hand chopping the potatoes.

And now we see the same is true in automotive. We see it in fossil fuels, a perversion of academic interest, corruption of science, manipulation of policy. So exposing all this is important because it helps you re-see that Super Bowl ad where you're like, oh, it's some f... I don't know what some farmer in his kitchen stirring a pot of, you know, vegetable oil with hand chopping the potatoes.

And now we see the same is true in automotive. We see it in fossil fuels, a perversion of academic interest, corruption of science, manipulation of policy. So exposing all this is important because it helps you re-see that Super Bowl ad where you're like, oh, it's some f... I don't know what some farmer in his kitchen stirring a pot of, you know, vegetable oil with hand chopping the potatoes.

It's it's not like that. And I I think the public I feel the US public are. I mean, look, why are you popular? You know, you're not you're saying all this and people are up for this, that you have an asymmetry of power. You aren't as powerful as Nestle, Mondelez, and Kraft Heinz, but I think truth gives you enormous power.

It's it's not like that. And I I think the public I feel the US public are. I mean, look, why are you popular? You know, you're not you're saying all this and people are up for this, that you have an asymmetry of power. You aren't as powerful as Nestle, Mondelez, and Kraft Heinz, but I think truth gives you enormous power.

It's it's not like that. And I I think the public I feel the US public are. I mean, look, why are you popular? You know, you're not you're saying all this and people are up for this, that you have an asymmetry of power. You aren't as powerful as Nestle, Mondelez, and Kraft Heinz, but I think truth gives you enormous power.

The way your body interacts with 1,000 calories of almonds is somewhat different to the way your body interacts with 1,000 calories of Coke in terms of appetite. Humans don't just choose to eat the 2,500 calories per day. We're guided to it in the same way our internal physiology guides us to breathe a certain amount and to drink a certain amount of fluid. It's the same with food intake.

The way your body interacts with 1,000 calories of almonds is somewhat different to the way your body interacts with 1,000 calories of Coke in terms of appetite. Humans don't just choose to eat the 2,500 calories per day. We're guided to it in the same way our internal physiology guides us to breathe a certain amount and to drink a certain amount of fluid. It's the same with food intake.

The way your body interacts with 1,000 calories of almonds is somewhat different to the way your body interacts with 1,000 calories of Coke in terms of appetite. Humans don't just choose to eat the 2,500 calories per day. We're guided to it in the same way our internal physiology guides us to breathe a certain amount and to drink a certain amount of fluid. It's the same with food intake.

It's very odd, this idea that humans can eat to numbers.

It's very odd, this idea that humans can eat to numbers.

It's very odd, this idea that humans can eat to numbers.

We used to do that for drugs. And then we realized none of the drugs worked. And so we started regulating the drugs. But this is the system of food additive regulation. So I put a chapter in the book on the US system because- Someone said to me, food additives are not really regulated. Someone I trusted. And I was like, well, that's not true. Of course they're regulated. You've got an FDA.

We used to do that for drugs. And then we realized none of the drugs worked. And so we started regulating the drugs. But this is the system of food additive regulation. So I put a chapter in the book on the US system because- Someone said to me, food additives are not really regulated. Someone I trusted. And I was like, well, that's not true. Of course they're regulated. You've got an FDA.