Dr. Chris van Tulleken

Because all the big companies will say that they're mainly interested in reducing carbon emissions, cleaning up plastic, improving public health, improving the nutritional profile of the product portfolio and so on, you know, improving women and children's labor rights. And so you just say, OK, well, we've got all these claims. How does this stack up when they make money? What do they spend it on?

They spend it on share buybacks and dividend payouts. So even as Coca-Cola claim, for example, to be trying to create a world without waste, that was their kind of strapline for a while. They had been the world's largest plastic polluter for several years in a row. The companies are very, very good at positioning themselves as being the solution to the problems that they've caused.

They spend it on share buybacks and dividend payouts. So even as Coca-Cola claim, for example, to be trying to create a world without waste, that was their kind of strapline for a while. They had been the world's largest plastic polluter for several years in a row. The companies are very, very good at positioning themselves as being the solution to the problems that they've caused.

They spend it on share buybacks and dividend payouts. So even as Coca-Cola claim, for example, to be trying to create a world without waste, that was their kind of strapline for a while. They had been the world's largest plastic polluter for several years in a row. The companies are very, very good at positioning themselves as being the solution to the problems that they've caused.

And for me, the one thing, if you give me this control of the FDA, the one thing is to go, you need to be regulated and regulatory relationships are at arm's length. You know, you cannot be taking money from the people you regulate.

And for me, the one thing, if you give me this control of the FDA, the one thing is to go, you need to be regulated and regulatory relationships are at arm's length. You know, you cannot be taking money from the people you regulate.

And for me, the one thing, if you give me this control of the FDA, the one thing is to go, you need to be regulated and regulatory relationships are at arm's length. You know, you cannot be taking money from the people you regulate.

That's kind of step one, if there's any progress to be made, is to stop the flow of, I would describe it as dirty money between the companies that need regulation, whether they're tobacco, alcohol or food, and those that would regulate them, whether they're formal regulators like the FDA or they're informal regulators like charities and activists and people like you.

That's kind of step one, if there's any progress to be made, is to stop the flow of, I would describe it as dirty money between the companies that need regulation, whether they're tobacco, alcohol or food, and those that would regulate them, whether they're formal regulators like the FDA or they're informal regulators like charities and activists and people like you.

That's kind of step one, if there's any progress to be made, is to stop the flow of, I would describe it as dirty money between the companies that need regulation, whether they're tobacco, alcohol or food, and those that would regulate them, whether they're formal regulators like the FDA or they're informal regulators like charities and activists and people like you.

In my book, I do not advise anyone to stop eating ultra-precious food. In fact, at the beginning, there's an invitation to the reader that they should eat UPF while they read the book. I'd say, you know, eat more of it almost. Oh boy, I never did that. I read the book. I didn't expect... I suspect you read it at a different level to many other readers.

In my book, I do not advise anyone to stop eating ultra-precious food. In fact, at the beginning, there's an invitation to the reader that they should eat UPF while they read the book. I'd say, you know, eat more of it almost. Oh boy, I never did that. I read the book. I didn't expect... I suspect you read it at a different level to many other readers.

In my book, I do not advise anyone to stop eating ultra-precious food. In fact, at the beginning, there's an invitation to the reader that they should eat UPF while they read the book. I'd say, you know, eat more of it almost. Oh boy, I never did that. I read the book. I didn't expect... I suspect you read it at a different level to many other readers.

But what had happened to me on this four-week diet is around week three, I had a chat with a colleague in Brazil. We were designing this study. And she kept saying a thing that I've heard you say before. It's not food, Chris. It's an industrially processed edible substance. She said this kind of again and again. It was like it was an annoying tick.

But what had happened to me on this four-week diet is around week three, I had a chat with a colleague in Brazil. We were designing this study. And she kept saying a thing that I've heard you say before. It's not food, Chris. It's an industrially processed edible substance. She said this kind of again and again. It was like it was an annoying tick.

But what had happened to me on this four-week diet is around week three, I had a chat with a colleague in Brazil. We were designing this study. And she kept saying a thing that I've heard you say before. It's not food, Chris. It's an industrially processed edible substance. She said this kind of again and again. It was like it was an annoying tick.

I sat down that evening to eat my favorite fried chicken brand. I got a little bucket of it. I was so looking forward to it and I couldn't finish it. She had made it disgusting. And this is the gift I want to give the reader is the food will be your greatest teacher. Eat the food, lay it out on a china plate.

I sat down that evening to eat my favorite fried chicken brand. I got a little bucket of it. I was so looking forward to it and I couldn't finish it. She had made it disgusting. And this is the gift I want to give the reader is the food will be your greatest teacher. Eat the food, lay it out on a china plate.

I sat down that evening to eat my favorite fried chicken brand. I got a little bucket of it. I was so looking forward to it and I couldn't finish it. She had made it disgusting. And this is the gift I want to give the reader is the food will be your greatest teacher. Eat the food, lay it out on a china plate.

You know, if you think you really love this, put it on a china plate, get a knife and fork. This is not food that stands up to scrutiny. By the end of the book, I don't promise this. I'm not selling anyone a...