Dr. Dariush Mozaffarian

Absolutely. And so it's really not a punitive or approach or a favoritism approach. It's just bringing true market prices to food, right? Food should reflect the true market cost and benefit to people.

Absolutely. And so it's really not a punitive or approach or a favoritism approach. It's just bringing true market prices to food, right? Food should reflect the true market cost and benefit to people.

Absolutely. And so it's really not a punitive or approach or a favoritism approach. It's just bringing true market prices to food, right? Food should reflect the true market cost and benefit to people.

If we taxed most foods, most packaged and processed foods with a flat tax, 10%, 20%, 30%, whatever we could do, and then we used all of that money, crucially, we used all of that money to heavily subsidize at the retail level.

If we taxed most foods, most packaged and processed foods with a flat tax, 10%, 20%, 30%, whatever we could do, and then we used all of that money, crucially, we used all of that money to heavily subsidize at the retail level.

If we taxed most foods, most packaged and processed foods with a flat tax, 10%, 20%, 30%, whatever we could do, and then we used all of that money, crucially, we used all of that money to heavily subsidize at the retail level.

at the consumer purchase level or at the farm cost level, if you invest in farmer training, new equipment, other things, then you would use all that money to invest in and reduce the price of minimally processed healthy foods like fruits and vegetables and nuts and seeds and plant oils and fish and yogurt and things like that.

at the consumer purchase level or at the farm cost level, if you invest in farmer training, new equipment, other things, then you would use all that money to invest in and reduce the price of minimally processed healthy foods like fruits and vegetables and nuts and seeds and plant oils and fish and yogurt and things like that.

at the consumer purchase level or at the farm cost level, if you invest in farmer training, new equipment, other things, then you would use all that money to invest in and reduce the price of minimally processed healthy foods like fruits and vegetables and nuts and seeds and plant oils and fish and yogurt and things like that.

You would turn the prices upside down or at least more normal, where you couldn't buy

You would turn the prices upside down or at least more normal, where you couldn't buy

You would turn the prices upside down or at least more normal, where you couldn't buy

yeah 36 ounce soda for 99 cents anymore and you wouldn't have to pay 50 cents or 70 cents for an apple you'd pay 25 cents 20 cents for an apple you'd pay a dollar for a serving of salmon right you'd pay a dollar 30 for soda instead yeah that would change all the incentives for farmers for retailers for restaurants for manufacturers and for the consumer and so you know what's happened over the last 40 years is the price of

yeah 36 ounce soda for 99 cents anymore and you wouldn't have to pay 50 cents or 70 cents for an apple you'd pay 25 cents 20 cents for an apple you'd pay a dollar for a serving of salmon right you'd pay a dollar 30 for soda instead yeah that would change all the incentives for farmers for retailers for restaurants for manufacturers and for the consumer and so you know what's happened over the last 40 years is the price of

yeah 36 ounce soda for 99 cents anymore and you wouldn't have to pay 50 cents or 70 cents for an apple you'd pay 25 cents 20 cents for an apple you'd pay a dollar for a serving of salmon right you'd pay a dollar 30 for soda instead yeah that would change all the incentives for farmers for retailers for restaurants for manufacturers and for the consumer and so you know what's happened over the last 40 years is the price of

Well, fruits and vegetables in season are still quite affordable. The USDA did a nice analysis of that. So fruits and vegetables in season are quite affordable, but there's a lot of fruits and vegetables out of season now, and those, of course, are really expensive because they're getting shipped around the world. So that's another challenge. But

Well, fruits and vegetables in season are still quite affordable. The USDA did a nice analysis of that. So fruits and vegetables in season are quite affordable, but there's a lot of fruits and vegetables out of season now, and those, of course, are really expensive because they're getting shipped around the world. So that's another challenge. But

Well, fruits and vegetables in season are still quite affordable. The USDA did a nice analysis of that. So fruits and vegetables in season are quite affordable, but there's a lot of fruits and vegetables out of season now, and those, of course, are really expensive because they're getting shipped around the world. So that's another challenge. But

But I think that price is clearly one tool that the government needs to use to help address healthier food. And it sounds sort of pie in the sky, like this will never happen, but there's now at least a dozen countries around the world that have passed soda taxes.

But I think that price is clearly one tool that the government needs to use to help address healthier food. And it sounds sort of pie in the sky, like this will never happen, but there's now at least a dozen countries around the world that have passed soda taxes.