Dr. Dariush Mozaffarian

But I think the analogy with tobacco only goes so far for a few reasons. First, the food company is incredibly diverse and heterogeneous. There's thousands of companies with thousands of products compared to tobacco. Second, I think that with tobacco, it's a fight to the death. Whereas with food, we need the food industry. We need their scale. We need their expertise. We need their technology.

But I think the analogy with tobacco only goes so far for a few reasons. First, the food company is incredibly diverse and heterogeneous. There's thousands of companies with thousands of products compared to tobacco. Second, I think that with tobacco, it's a fight to the death. Whereas with food, we need the food industry. We need their scale. We need their expertise. We need their technology.

We need their distribution systems. And when I say big food, I mean from agribusiness to large supermarket, international supermarkets, to restaurants, to manufacturers. People think of the manufacturers, but there's four pieces to big food. Mm-hmm.

We need their distribution systems. And when I say big food, I mean from agribusiness to large supermarket, international supermarkets, to restaurants, to manufacturers. People think of the manufacturers, but there's four pieces to big food. Mm-hmm.

We need their distribution systems. And when I say big food, I mean from agribusiness to large supermarket, international supermarkets, to restaurants, to manufacturers. People think of the manufacturers, but there's four pieces to big food. Mm-hmm.

And I think maybe most importantly, we shouldn't forget is the food industry mostly for the last 50 years did what we as public health experts and scientists told them to do. And now in the last 20 years, it hasn't been that long as we've really gotten to new science. We're saying, wait a minute, while you did what we asked you to do, slow down and change and refresh.

And I think maybe most importantly, we shouldn't forget is the food industry mostly for the last 50 years did what we as public health experts and scientists told them to do. And now in the last 20 years, it hasn't been that long as we've really gotten to new science. We're saying, wait a minute, while you did what we asked you to do, slow down and change and refresh.

And I think maybe most importantly, we shouldn't forget is the food industry mostly for the last 50 years did what we as public health experts and scientists told them to do. And now in the last 20 years, it hasn't been that long as we've really gotten to new science. We're saying, wait a minute, while you did what we asked you to do, slow down and change and refresh.

And this is where the problem is that some food companies are slowly trying to do the right thing and trying to pick that up, mostly because they're being pushed by their losses and sales. Yeah. Some because they believe in doing the right thing. Others are fighting and digging in every step of the way. So there's a lot of heterogeneity.

And this is where the problem is that some food companies are slowly trying to do the right thing and trying to pick that up, mostly because they're being pushed by their losses and sales. Yeah. Some because they believe in doing the right thing. Others are fighting and digging in every step of the way. So there's a lot of heterogeneity.

And this is where the problem is that some food companies are slowly trying to do the right thing and trying to pick that up, mostly because they're being pushed by their losses and sales. Yeah. Some because they believe in doing the right thing. Others are fighting and digging in every step of the way. So there's a lot of heterogeneity.

But I think what's interesting is that... It was interesting.

But I think what's interesting is that... It was interesting.

But I think what's interesting is that... It was interesting.

Yeah, yeah. All the people I speak to and I've heard from, they see that the food revolution is coming. There's absolutely, the food in 10 years is not going to look like the food it does now. And so I think what keeps me up at night is not that there's not going to be change, there's going to be change, but that the change isn't going to be informed by evidence.

Yeah, yeah. All the people I speak to and I've heard from, they see that the food revolution is coming. There's absolutely, the food in 10 years is not going to look like the food it does now. And so I think what keeps me up at night is not that there's not going to be change, there's going to be change, but that the change isn't going to be informed by evidence.

Yeah, yeah. All the people I speak to and I've heard from, they see that the food revolution is coming. There's absolutely, the food in 10 years is not going to look like the food it does now. And so I think what keeps me up at night is not that there's not going to be change, there's going to be change, but that the change isn't going to be informed by evidence.

And so, you know, we need innovation in the food system. We need investment in the food system, but going from Doritos to Cool Ranch Doritos is not innovation. going from gummy bears to non-GMO gummy bears is not innovation, right? We need real innovation.

And so, you know, we need innovation in the food system. We need investment in the food system, but going from Doritos to Cool Ranch Doritos is not innovation. going from gummy bears to non-GMO gummy bears is not innovation, right? We need real innovation.

And so, you know, we need innovation in the food system. We need investment in the food system, but going from Doritos to Cool Ranch Doritos is not innovation. going from gummy bears to non-GMO gummy bears is not innovation, right? We need real innovation.