Dr. Eliza Philby

It goes to the mum.

So the average, you know, the average spousal transference of wealth in the US is 1.4 million.

So those women are inheriting, on average in the US, 1.4 million, right?

And women actually use their money very differently to men.

You can, you know, obviously there's exceptions and nuance in that, but women are more likely to give their money during their lifetime.

Men are more likely to give it at the point of death.

Yeah, in a world.

Women are more likely to take less risk in investments, more likely to invest in like ESG sort of investments and consider the wider sort of community earth, you know.

think very differently about money to men.

And there's a whole generation of women who are inheriting a lot of money who are kind of ignored by the financial services industry.

And then below that, you've got Gen X, millennials and Gen Z, young women out earning a lot of young men now, a lot of single female investors and homeowners.

Like to ignore like more than half the population when it comes to financial advice is madness.

And you're right.

It's not just about gender.

It's about, you know, racial categories and just like the way that financial advice is a privilege for the top, top tier in society.

Yes.

I mean, the baby boomers, and let's be clear, that's a Western term, right?

There was a baby boom in the US.

There's a baby boom in Europe.

Slight baby boom in Japan, Australia, Canada.