Dr. Ethan Kross

But I now have playlists that I have on my iPhone that I go to to help me reach certain kinds of goals that I have. I've got some pump-up music. I have some calming music. And it's a tool right there, and I avail myself of it all the time.

Yeah, absolutely. I mean, these are tools that organizations and other entities are wielding all the time. to trigger emotional responses in you. I mean, just think of not just the hotel and restaurant industry, which I talk about in the book, but think about every international airport you go to in the duty-free zone. It is populated by perfumes and colognes, right? This is an entire industry.

Yeah, absolutely. I mean, these are tools that organizations and other entities are wielding all the time. to trigger emotional responses in you. I mean, just think of not just the hotel and restaurant industry, which I talk about in the book, but think about every international airport you go to in the duty-free zone. It is populated by perfumes and colognes, right? This is an entire industry.

Yeah, absolutely. I mean, these are tools that organizations and other entities are wielding all the time. to trigger emotional responses in you. I mean, just think of not just the hotel and restaurant industry, which I talk about in the book, but think about every international airport you go to in the duty-free zone. It is populated by perfumes and colognes, right? This is an entire industry.

I don't know what the number will put on it, but it's a pretty big one, I think. This is all about how scents are being applied to our skin to trigger emotional responses in other people. Typically approach, although we know that odors can also elicit the other kinds of response as well. Just take a ride in a New York City subway if you want the other experience.

I don't know what the number will put on it, but it's a pretty big one, I think. This is all about how scents are being applied to our skin to trigger emotional responses in other people. Typically approach, although we know that odors can also elicit the other kinds of response as well. Just take a ride in a New York City subway if you want the other experience.

I don't know what the number will put on it, but it's a pretty big one, I think. This is all about how scents are being applied to our skin to trigger emotional responses in other people. Typically approach, although we know that odors can also elicit the other kinds of response as well. Just take a ride in a New York City subway if you want the other experience.

But these are some of the tools, and this is just an example of some of these tools that are hidden in plain sight that on the one hand, We've all experienced them. But I don't think a lot of us are consciously wielding those tools to help us reach our goals, our emotion regulation goals on a moment to moment basis throughout our lives. And so there are lots of shifters that take that form.

But these are some of the tools, and this is just an example of some of these tools that are hidden in plain sight that on the one hand, We've all experienced them. But I don't think a lot of us are consciously wielding those tools to help us reach our goals, our emotion regulation goals on a moment to moment basis throughout our lives. And so there are lots of shifters that take that form.

But these are some of the tools, and this is just an example of some of these tools that are hidden in plain sight that on the one hand, We've all experienced them. But I don't think a lot of us are consciously wielding those tools to help us reach our goals, our emotion regulation goals on a moment to moment basis throughout our lives. And so there are lots of shifters that take that form.

You've probably worked with them, but you may not have realized it. Then there are shifters out there that you've never encountered before. And then we go even outside of the shifters that exist within us into the next part of the book that deals with how our interactions with other people can shift us. Our interactions with our physical spaces can shift us.

You've probably worked with them, but you may not have realized it. Then there are shifters out there that you've never encountered before. And then we go even outside of the shifters that exist within us into the next part of the book that deals with how our interactions with other people can shift us. Our interactions with our physical spaces can shift us.

You've probably worked with them, but you may not have realized it. Then there are shifters out there that you've never encountered before. And then we go even outside of the shifters that exist within us into the next part of the book that deals with how our interactions with other people can shift us. Our interactions with our physical spaces can shift us.

And then we talk about culture more generally to think about how do the cultures that we are a part of shape our view of our emotional worlds and how we can manage them. And what role do we play as individuals that can shape the cultures that we belong to, to not only help ourselves, but to help other people that we work with and live with do the same?

And then we talk about culture more generally to think about how do the cultures that we are a part of shape our view of our emotional worlds and how we can manage them. And what role do we play as individuals that can shape the cultures that we belong to, to not only help ourselves, but to help other people that we work with and live with do the same?

And then we talk about culture more generally to think about how do the cultures that we are a part of shape our view of our emotional worlds and how we can manage them. And what role do we play as individuals that can shape the cultures that we belong to, to not only help ourselves, but to help other people that we work with and live with do the same?

Well, in some ways, culture is the most powerful shifter that exists because it's ever present. We are bathed in it. It is like the air we breathe. And what does it mean to be a part of culture? Well, culture determines our values and beliefs. So do you think you can control your emotions? Do you think you should control your emotions?

Well, in some ways, culture is the most powerful shifter that exists because it's ever present. We are bathed in it. It is like the air we breathe. And what does it mean to be a part of culture? Well, culture determines our values and beliefs. So do you think you can control your emotions? Do you think you should control your emotions?

Well, in some ways, culture is the most powerful shifter that exists because it's ever present. We are bathed in it. It is like the air we breathe. And what does it mean to be a part of culture? Well, culture determines our values and beliefs. So do you think you can control your emotions? Do you think you should control your emotions?

Culture is influencing those values and beliefs that we have about emotions and emotion regulation. Culture is also providing us with norms. Norms are rules, both spoken and unspoken, that guide our behavior throughout our lives. And so culture is shaping the norms that govern the way we behave on a moment to moment basis.