Dr. Jason Fung

Because they want you to eat more, right?

You can't stop eating them because they're giving you this dopamine hit pleasure with no satiety.

So you can keep going.

You can't stop eating, right?

They've already told you that.

They've already told you, we're engineering this thing.

So you can't stop eating it.

It's like, yeah, that's going to be a problem if you're trying to lose weight, right?

So that's the hedonic side.

And then from a conditioned side, because the foods are cheap, easy, and visually appealing and heavily advertised, you link them.

You start to link them with everything, right?

So you go to the movies and, hey,

Popcorn, candy, you see on TV what's advertised.

Rarely are you gonna see like eggplant advertised.

You're going to see packaged, whatever it is, right?

Hamburger helper, whatever it is, right?

So the ultra processed foods are actually extremely, extremely dangerous because, not because of the calories, but because it cuts across all the different types of hunger.

the homeostatic, so the physical hunger, the emotional hunger, and the social environmental hunger.

And that's why they're so dangerous.

And the problem is the American diet is full of ultra-processed foods, like 70%.