Dr Jenna Macciochi

Yeah.

Yes, 100%, yeah.

100%.

And actually, in my second book, I remember reading this study.

It was actually a weight loss study, but I think it is useful to illustrate the point.

And they looked at people who went on a weight loss journey and then successfully maintained that weight loss.

Versus people who didn't manage to.

And one of the things that they found was most consistent was that they changed their entire perception of themselves.

They gave themselves a new identity.

So that whole story that we, I mean, everything is a story that we tell ourselves, but they managed to completely change.

I am not the person that does that.

I am the person that does this.

And then they change their life around that.

And I think we can be told like, this is what healthy diet looks like, but we still don't manage to do that.

And that's because of those deeper layers of like, we need to unpick and unpack.

Yes, 100%.

Yes.

Yeah.

Yeah, exactly.

That's kind of where I've got to, especially with the social media and the amount of information and health and wellness information.