Dr. Jennifer Reich

And so there's a certain kind of decision-making stress that gets put into vaccines that this feels like a high stakes decision that people really agonize about.

So to hear, here's how I made the decision, here's how I worked through this, here's how I connected to other people who need me to do this,

Or here's what I've seen as a healthcare provider, and this is why I really want to help your child.

Those stories can lower anxiety.

They can help build connection.

And often what people are looking for is the person you're telling me about or is the person who's telling me about themselves similar to me?

Do they share my values?

Do they share my lifestyle?

Do they take nutrition seriously?

Are there ways that they connect to my life?

that feel relevant, that I can feel good about this decision too.

And so those are the spaces that I think can be really powerful.

But you have to figure out what people need in this situation.

I'd say the thing with statistics is we talk about percentiles of risk as if they're inherently meaningful.

And I saw this when I had a family member with cancer and they had to decide whether or not to pursue chemotherapy.

And they said, it'll reduce your risk of recurrence by half.

And you think, of course, do chemotherapy.

That seems so obvious.

Except it was going to reduce it from something like 6% to 3%.

that is half mathematically, but it's also 3%.