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Dr. Jennifer Reich

👤 Person
351 total appearances

Appearances Over Time

Podcast Appearances

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

And so that family member was stacking up what is a 3% reduction in risk stacked against other health outcomes of chemotherapy, other sacrifices I would make to my long-term health or my ability to participate socially.

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

What is 3% in your life?

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

And I watched this with fascination because so many people in my family had really different interpretations

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

of what that 3% means.

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

And that was just such an important reminder that we are calculating probabilities and risks every day all the time, but we do so in a way that really comes more from our intuition and our heart than it does from our math calculations.

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

And so keeping that in mind too, that those same statistics, one in a million,

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

is both high and not high, right?

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

Like what is one in a million risk?

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

If it's your family, it's a hundred percent.

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

So how do we start to think through what people need to make decisions that feel good to them, that feel that they're comfortable with and that align with their goals and values for their own families?

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

When I started studying this question a very long time ago,

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

The thing that surprised me most is at the time there was clear evidence that the people who were most distrustful of vaccines and most likely to opt out of vaccines by choice were white married women with some college education.

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

And that just seemed counterintuitive to me because everything I know would say that middle-class and affluent white families would trust the government and trust the state and trust science more, not less.

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

So how do I make sense of this pattern?

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

And what I

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

came to in talking to healthcare providers and Medicaid providers and more families is that if this is really your priority in terms of decision-making,

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

It often means that other kinds of concerns have been met.

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

You have housing stability.

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

You have adequate food for your family.

TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health

You are able to absorb a 21-day quarantine if whooping cough shows up at your child's school without getting fired from your job, right?