TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
Do my children need this?
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
Will we personally benefit from it?
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
And if not, we don't want it.
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
And that's a really different perspective than the people in my community need high levels of immunity to protect others who are vulnerable.
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
The other factor that plays a part in this is the way we've individualized most of parenting.
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
And so we've seen over the last several decades a higher focus on things like school choice.
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
The idea that some children can have terrible schools as long as your kids don't have to go to them.
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
Rather than saying, how do we make sure all children in the community have adequate schools or have safe environments or have enough to eat, right?
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
It's a very different perspective to say, like, I want to make sure my children are okay, but I'm not responsible for other people's children.
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
And that separation then also allows vaccines to become
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
a kind of question of, do we really need them?
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
Are they important?
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
If I'm really focused on my child as the centerpiece of my decision-making rather than part of this community conversation.
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
And so when I think about those two pieces together, this kind of personal responsibility for health and also this personal responsibility for your own children, but not necessarily all children, vaccine hesitancy then is a really logical outcome.
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
Because not all vaccines are equally beneficial to everybody.
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
They're not all equally necessary at all points in the life course, right?
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
But they all are part of this larger community strategy for protecting individuals.
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
So to give you a really concrete example, the rubella vaccine, which came about in the 1960s, is a vaccination that's uniformly recommended for all children.
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
But the truth is that rubella is not a particularly significant illness for children when they get it.
TED Talks Daily
Information Inoculation: Why we need to fight misinformation about vaccines | TED Health
The reason vaccines are recommended for children is because before the vaccine, rubella was the leading cause of birth defects in the United States.