Dr. Jordan Foster

So you can think of investments in plastic surgery, in cosmetics, in injections, which we know are all on the rise.

Right.

That would be a signal that actually beauty's pressures are weighing more on everybody.

Oh, yes.

And I think that's important for a couple of reasons.

But the one that I'd really like people to think about is that when you fail to name it beauty, you're actually obscuring a lot of the weightiness of that subject matter.

You're kind of trivializing your engagement with what's become this really highly demanding subject matter.

And it masks all kinds of consequences, especially those sort of appearance pressures, the insecurities that men are facing and

the rise in those body related disorders, like that's important to really consider and grapple with.

And I think that that's going to come as we start to approach this through the lens of beauty is when we're careful about the language that we're using.

Of course.

Thank you, David.

Yeah.

Well, so two things to take into consideration.

One is that across data points, we know men are embracing beauty culture.

If it's, as you said, you know, turning to injections or cosmetic surgery, we know this is on the uptick.

More sort of everyday or mundane practices like investing in a skincare routine, moisturizers, those are also sort of on the uptick.

So men are certainly engaging.

But as you've noted, they're really avoiding that language of beauty and beautification.

So they've called it, honestly, everything and anything but beauty.