Dr. Kevin Roberts

Heritage is sort of leading a reconstellation, if you will, of the conservative organizations in Washington.

And organizations like Claremont, like Turning Point, like American Moment, like Center for Renewing America, like the Conservative Partnership Institute.

We'll work with anybody, Pat.

But these are the organizations that are going to be authentic and also, to the extent that it makes sense for them, going to use the tools, social media in particular, to access a segment of the population that we haven't enough.

That combination has allowed us to have quite a following with younger Americans.

But we still have to grow in that.

No, we absolutely want to get into it.

My point in saying that we've improved in that regard, but we have some improvement to make, is just to be transparent, that we haven't figured out how to unlock that door.

A closer collaboration with Turning Point has helped, but I will tell you when it comes to

To your point about these almost all white audiences, we have had some modest success with African American outreach.

Before I got to Heritage, I was running the Texas Public Policy Foundation, and we had begun to hone pretty well

this outreach to voters in South Texas, almost all of them Hispanic.

There are obviously huge increases in support by Hispanics, both men and women, and black men.

And what I would call the MAGA coalition, where heritage comes in, is in addition to wanting to reach those audiences, as Charlie did, is also to help be the glue behind the scenes between the principles and the policies, how you message it, and then learning from these other organizations we're collaborating with more closely how we ourselves can do it.

It's a vital part of our strategy.

Because we exist to restore self-governance to the American people.

That can only happen if there are conservatively minded men and women in Congress and state legislatures, which means you have to do what?

You have to win elections.

Right.

And so Heritage always thinks in 50 percent plus one terms.