Dr. Marcus Collins

And I think that my because is that because people doubted me, and maybe even I doubted myself, I wanted to... It wasn't about showing them that I could do it, but it was about proving to myself that I could do it, I suppose.

And I think that my because is that because people doubted me, and maybe even I doubted myself, I wanted to... It wasn't about showing them that I could do it, but it was about proving to myself that I could do it, I suppose.

And I mean, I thank you for that. And I think that, you know, it's the obvious that gets us every time. A gentleman named Duncan Watts wrote a book that essentially said the obvious typically isn't obvious until someone points it out to you. Once someone points out, you go, oh, man, totally. Absolutely. I think that we tend to mistake the obvious because it's there. It's right in front of us.

And I mean, I thank you for that. And I think that, you know, it's the obvious that gets us every time. A gentleman named Duncan Watts wrote a book that essentially said the obvious typically isn't obvious until someone points it out to you. Once someone points out, you go, oh, man, totally. Absolutely. I think that we tend to mistake the obvious because it's there. It's right in front of us.

And I mean, I thank you for that. And I think that, you know, it's the obvious that gets us every time. A gentleman named Duncan Watts wrote a book that essentially said the obvious typically isn't obvious until someone points it out to you. Once someone points out, you go, oh, man, totally. Absolutely. I think that we tend to mistake the obvious because it's there. It's right in front of us.

The obvious thing about us is that we know how influential people are. We know. how influential culture is, but yet we spend a fraction of our time thinking about how do we better understand people so that we can understand how they influence each other? How do we better understand culture so we might be able to engage in such a way to get people to move?

The obvious thing about us is that we know how influential people are. We know. how influential culture is, but yet we spend a fraction of our time thinking about how do we better understand people so that we can understand how they influence each other? How do we better understand culture so we might be able to engage in such a way to get people to move?

The obvious thing about us is that we know how influential people are. We know. how influential culture is, but yet we spend a fraction of our time thinking about how do we better understand people so that we can understand how they influence each other? How do we better understand culture so we might be able to engage in such a way to get people to move?

And for me, I was working in an industry advertising where all we talked about was culture, get our ideas out in the culture, what's happening in culture. We had to move at the speed of culture. And I was saying this like multiple times a day. And what I realized that I didn't know very much about culture at all. I knew it sort of intuitively and I knew it conceptually and intellectually, but

And for me, I was working in an industry advertising where all we talked about was culture, get our ideas out in the culture, what's happening in culture. We had to move at the speed of culture. And I was saying this like multiple times a day. And what I realized that I didn't know very much about culture at all. I knew it sort of intuitively and I knew it conceptually and intellectually, but

And for me, I was working in an industry advertising where all we talked about was culture, get our ideas out in the culture, what's happening in culture. We had to move at the speed of culture. And I was saying this like multiple times a day. And what I realized that I didn't know very much about culture at all. I knew it sort of intuitively and I knew it conceptually and intellectually, but

But I didn't understand the underlying physics, the mechanisms that make culture work. And the more I came to understand it, the wider the aperture of how I saw the world became. It became so illuminated. In many ways, it was humbling because I realized I didn't know much about anything, which only, if anything, just sort of catalyzed curiosity in me.

But I didn't understand the underlying physics, the mechanisms that make culture work. And the more I came to understand it, the wider the aperture of how I saw the world became. It became so illuminated. In many ways, it was humbling because I realized I didn't know much about anything, which only, if anything, just sort of catalyzed curiosity in me.

But I didn't understand the underlying physics, the mechanisms that make culture work. And the more I came to understand it, the wider the aperture of how I saw the world became. It became so illuminated. In many ways, it was humbling because I realized I didn't know much about anything, which only, if anything, just sort of catalyzed curiosity in me.

And writing the book, to me, was sort of a love letter of sorts. to this exploration of culture. And it's not a period at the end of it all. It's sort of an ellipsis. It's like dot, dot, dot for people to continue to build on top of it. Because I feel like I built on top of those who came before me.

And writing the book, to me, was sort of a love letter of sorts. to this exploration of culture. And it's not a period at the end of it all. It's sort of an ellipsis. It's like dot, dot, dot for people to continue to build on top of it. Because I feel like I built on top of those who came before me.

And writing the book, to me, was sort of a love letter of sorts. to this exploration of culture. And it's not a period at the end of it all. It's sort of an ellipsis. It's like dot, dot, dot for people to continue to build on top of it. Because I feel like I built on top of those who came before me.

Amen. Amen. So I think about culture through a sociological lens. When the founding father of sociology, Emile Durkheim, talks about culture as a system of conventions and expectations that demarcate who we are and govern what people like us do. And in the book, I try to detail what those systems are.

Amen. Amen. So I think about culture through a sociological lens. When the founding father of sociology, Emile Durkheim, talks about culture as a system of conventions and expectations that demarcate who we are and govern what people like us do. And in the book, I try to detail what those systems are.

Amen. Amen. So I think about culture through a sociological lens. When the founding father of sociology, Emile Durkheim, talks about culture as a system of conventions and expectations that demarcate who we are and govern what people like us do. And in the book, I try to detail what those systems are.