Dr. Marcus Collins
speaker
97 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Dr. Marcus Collins’s voice in public audio — every appearance, attributed to the second.
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Appearances
Start with what do you believe? Who are you? How do you see the world? And then find the people who see the world the way you do. These are your collective of the willing, people who believe also, and then preach the gospel to them. And what will happen is they'll go, finally, someone said it. man, I've been feeling this way forever. I thought I was the only one.
And they'll take your messaging, your branding, all your things that you put out in the world, and they will use them to express their own identity as their own identity project. And it will propagate into the population. They'll tell other people about you, not because they love you so much, but because they love their friends. And it'll come with a level of credence that you can never buy.
That's the reverberating network effects of culture.
Almost every salutation. Everyone's just like, what up, doe? What up, fam? What up, doe? This is what we do. This is what we do.
Never. So when someone said, what up, doe? I was like, are you from the D?
Just like if you're from Philly, someone says, Dad John, you go, oh, you're a Philly guy. Or if someone's like, what up, son? You're from New York. We're just these lexicons. They're so telling of who we are. It's really powerful.
I was looking at your merch being really impressed, by the way.
Now we've got a Letterman's jacket. That's right. I'm grateful for that. And it's been informed by the marketplace. You know, like when we put things in the world, we're in discourse with the market and they are saying things back to us and we can decide to remain in discourse or just sort of fade away.
And what I realized is when I was out in the world talking about the book, people get the ideas intellectually, but they need just one sort of push to get them to apply it. I was like, oh, let's use the playing cards. Like, let's do that. Like that way, the questions I would ask them, they can ask themselves, right? And it can use that way to workshop those ideas internally.
It's like, oh, that's what we got to do. And I thought about, you know, it was like freezing cold here in Michigan. And I was like, man, remember back in the day, I used to love my letterman jacket. I used to wear it in high school. I was like, actually, my favorite jackets have always been lettermans. Like when I played Sigma, my letterman jacket, I wore it all the time.
I was like, I don't have a letterman jacket. It's like, we need a letterman jacket for For the Culture. We got to do this.
I mean, that's very, very kind of you.
I'm going to have a couple of deck of cards for you. I'm super, super grateful, truly. This has been a pleasure.
Yeah, fam. Why are we playing games? Absolutely. But this time I want to interview you.
Done. Consider it done.
Across all the social channels. I go by at Mark to the C, M-A-R-C-T-O-T-H-E-C or marktothec.com. Or you just Google Dr. Marcus Collins. I think the SEO has been kind to me. So I might show up.
Grateful for you, man. Looking forward to next time.
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