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Dr. Marcus Collins

👤 Person
291 total appearances

Appearances Over Time

Podcast Appearances

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

Well, we are social animals by nature, as Aristotle would say. We are built to be in community, are a social being. So if you believe evolution, evolution anthropologists will argue that the reason why we were able to evolve and to sustain as a species because we socialize, we cooperated. That is deep in our brainstem. And therefore, for us, trust and safety matter.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

is predicated based on our belonging, based on being a part of something, being with people, which is why we always try to find people like us. We're homophilic. We're self-loving. We find people like us. We feel safe in those numbers. So therefore, being a part of a thing becomes the ultimate currency in life because that means survival.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

is predicated based on our belonging, based on being a part of something, being with people, which is why we always try to find people like us. We're homophilic. We're self-loving. We find people like us. We feel safe in those numbers. So therefore, being a part of a thing becomes the ultimate currency in life because that means survival.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

is predicated based on our belonging, based on being a part of something, being with people, which is why we always try to find people like us. We're homophilic. We're self-loving. We find people like us. We feel safe in those numbers. So therefore, being a part of a thing becomes the ultimate currency in life because that means survival.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

The job of the brain is to make predictions about the future so that we increase our chances of surviving. And survival is... inextricably linked to being connected, then connectivity means survival. There's no currency greater than that. And we're just constantly just trying to find us. We're trying to bump into people like us.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

The job of the brain is to make predictions about the future so that we increase our chances of surviving. And survival is... inextricably linked to being connected, then connectivity means survival. There's no currency greater than that. And we're just constantly just trying to find us. We're trying to bump into people like us.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

The job of the brain is to make predictions about the future so that we increase our chances of surviving. And survival is... inextricably linked to being connected, then connectivity means survival. There's no currency greater than that. And we're just constantly just trying to find us. We're trying to bump into people like us.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

We're just in everything we do from the way we present ourselves, the clothes we wear, the products that we buy, how we style our hair, if you have it, of course, you know, all the, you know, you know, you know, we're about it.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

We're just in everything we do from the way we present ourselves, the clothes we wear, the products that we buy, how we style our hair, if you have it, of course, you know, all the, you know, you know, you know, we're about it.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

We're just in everything we do from the way we present ourselves, the clothes we wear, the products that we buy, how we style our hair, if you have it, of course, you know, all the, you know, you know, you know, we're about it.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

all these things and we'll actually navigate towards people who seem to be like us i mean i tell my students this all the time that when you were younger you went to sleepaway camp and you find someone who's from your hometown you go oh you're from detroit from detroit too oh my goodness oh my god best friends right we would do this when we travel abroad you could be in a foreign place you hear nothing but foreign accents accents until you hear an american accent you go where are you from someone goes i'm from chicago like i'm from detroit midwest what up

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

all these things and we'll actually navigate towards people who seem to be like us i mean i tell my students this all the time that when you were younger you went to sleepaway camp and you find someone who's from your hometown you go oh you're from detroit from detroit too oh my goodness oh my god best friends right we would do this when we travel abroad you could be in a foreign place you hear nothing but foreign accents accents until you hear an american accent you go where are you from someone goes i'm from chicago like i'm from detroit midwest what up

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

all these things and we'll actually navigate towards people who seem to be like us i mean i tell my students this all the time that when you were younger you went to sleepaway camp and you find someone who's from your hometown you go oh you're from detroit from detroit too oh my goodness oh my god best friends right we would do this when we travel abroad you could be in a foreign place you hear nothing but foreign accents accents until you hear an american accent you go where are you from someone goes i'm from chicago like i'm from detroit midwest what up

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

You immediately feel connected to that person. This is your brain saying your chances of survival are better by being with this person. And therefore we connect with them as social beings. There is nothing more important than to be connected. And we go to great, great lengths to do that very thing.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

You immediately feel connected to that person. This is your brain saying your chances of survival are better by being with this person. And therefore we connect with them as social beings. There is nothing more important than to be connected. And we go to great, great lengths to do that very thing.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

You immediately feel connected to that person. This is your brain saying your chances of survival are better by being with this person. And therefore we connect with them as social beings. There is nothing more important than to be connected. And we go to great, great lengths to do that very thing.

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

You know, honestly, I did not think that at all. I had no intention of writing a book in any temporal sense, nothing like in the near term at all. I got an email from a literary agent who saw a talk that I gave somewhere online. And he emailed me and said, hey, I think you have a book in you. And I was like, what?

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

You know, honestly, I did not think that at all. I had no intention of writing a book in any temporal sense, nothing like in the near term at all. I got an email from a literary agent who saw a talk that I gave somewhere online. And he emailed me and said, hey, I think you have a book in you. And I was like, what?

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

You know, honestly, I did not think that at all. I had no intention of writing a book in any temporal sense, nothing like in the near term at all. I got an email from a literary agent who saw a talk that I gave somewhere online. And he emailed me and said, hey, I think you have a book in you. And I was like, what?

Mick Unplugged
Dr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and Authenticity

And when the email came through, I honestly thought it was one of those like ghostwriting spam emails or like, hey, just dictate and we'll write the book for you. And no shade to them, but I just never would do that. And I was like, I just kind of ignored it. And then he emailed me again and said, hey, like, I'd love just 15 minutes of your time. I just think you have something interesting to say.