Dr. Mark Khater

And that is, I think, the role of academics.

And that's been the role of academics throughout the history of academia.

Does academics have a chance against the big tech firms?

I mean, this is like we are sitting in an office and doing some science and realities outside.

It's a typical science problem.

How is the situation?

Are you recognized?

Do people see what you do?

The short answer is no, unfortunately.

So I'm very straightforward, you know.

So the short answer is no, because again, we're also living in an age of incredible social media hype and universities aren't the best at using social media.

Universities and academia tends to go through that very traditional route of publishing, peer reviewing and publishing.

An academic is very keen not to say the wrong things, rightfully so.

If you're an academic and you're doing scientific research, it should be peer reviewed, it should be published, and you shouldn't take it out to the public half-baked because that's not what you do.

Whereas on the other side with the tech bros, they're very quick on social media.

They don't mind announcing things and then you're raising up the flag, taking it down very quickly.

And they're not held to the same high standards that academia is held to when they publish information.

You know, there is no peer reviewing.

So ultimately, with someone who has a lot of money, like the tech companies, which have sort of less rigorous techniques for publishing or creating hypes, they're going to make a lot more noise than academics will.

And as you point out, yeah, that's a terrible misinformation gradient that we're all suffering from at the moment.