Dr. Matt Walker

And it was one of those studies, many studies I read from my colleagues, that my initial reaction to the study was,

jealousy because it was such a good study and I was jealous that I didn't think of the idea and now gradually with my senior age I've disabused myself of that ego and very quickly I then think this is the best paper and I can't wait to tweet it out but he did a great study and it was only quite recently he asked what are the reasons that people want to try to improve sleep

You would have thought that we'd have known this decades ago.

And it's a relevant question to the point that you're asking, which is about these carrots.

I know that there is still probably some degree of a sleep loss epidemic out there in the world.

There is still that sleep machismo mentality that I can sleep when I'm dead.

So how can we try to motivate people?

Well, I can do it with the stick and I can do the whole sort of, you know, if it bleeds, it leads and do the doomsday stuff and that can motivate.

But why don't I try to understand

what it would be for most people that would have them try to enact better sleep behaviors.

And they asked all sorts of different options.

And the two things at the end of the paper, when they did all the statistics that stood out like two sore thumbs, I want to try to improve my sleep because I want to improve my mood.

I want to improve my sleep because I want to improve my body weight.

People know it, they already knew it.

We didn't have to show them the data.

And so it's just interesting.

So I'm just bringing those two things up as carrot examples.

There are many others, of course, too.

You did.

I did.