Dr. Maya Shankar

It'll keep you healthy.

Like, why is this such a big thing?

Like, why is this such a big thing?

But actually, if you appreciate the fact that sometimes people aren't wearing masks because

But actually, if you appreciate the fact that sometimes people aren't wearing masks because

not just because it's inconvenient, but because wearing a mask would threaten their group membership.

not just because it's inconvenient, but because wearing a mask would threaten their group membership.

It would signal something really important to them about where it is they belonged in society.

It would signal something really important to them about where it is they belonged in society.

And so if they see their entire community not wearing masks and it's a cultural statement, then it carries a lot more significance than we might give it credit for.

And so if they see their entire community not wearing masks and it's a cultural statement, then it carries a lot more significance than we might give it credit for.

And so what's important to appreciate in this space is that

And so what's important to appreciate in this space is that

When you're asking people to change their minds about a topic, you need to understand what gave rise to that belief in the first place.

When you're asking people to change their minds about a topic, you need to understand what gave rise to that belief in the first place.

And just throwing more evidence at them is not going to change the game.

And just throwing more evidence at them is not going to change the game.

Yeah, absolutely.

Yeah, absolutely.

I mean, one, I would definitely, if listeners are interested, I would have them listen to the conversations that I had with Adam Grant and Katie Milkman on my podcast, The Slight Change of Plans, because we dive deep into exactly some of these questions and they can get the longer version if they listen to those.