Dr. Michael Breus

So let me explain to your audience really quickly.

You might not have heard of the term, but you've definitely heard of the concept of a chronotype.

As an example, Dwayne, has anybody ever called you an early bird or a night owl?

Okay, so we'll talk about how that actually happens in a minute.

Early bird is one chronotype.

Night owl is a different chronotype, right?

Now, I am most famous for I discovered a fourth chronotype.

So there's early birds, there's night owls, there's people in the middle, right?

You have to figure there's got to be people in the middle, right?

And then there's people who have an irregular sleep schedule.

And so that's what I'm probably the most famous for is I developed the assessment tool to figure out, okay, if I take this questionnaire, which one of these four categories do I end up in?

So that's kind of the big thing that I'm most famous for.

Now you're saying, well, what does that have to do with entrepreneurs and when to sleep and how to sleep and things like that?

So this is where it gets really interesting.

So as an example, let's say you're an early bird.

I can actually tell you, based on a lot of research, what time you should go to bed and what time you should wake up.

Most people are not waking up within what I call their chronotypical swim lane.

By the way, early birds now are called lions in my vernacular, right?

Because, by the way, who wouldn't want to be the king or queen of the jungle, right?

I mean, I think that'd be great.