Dr. Michael Kilgard

That is something you can do something about.

But it is not going to be easy.

So I would say look for things that are closed loop, that connect, that they're providing useful information, that have sensors.

If it sounds too good to be true, it probably is.

I think that's the sort of easiest way to say it.

Electrically activating your skin, providing extra feedback, having a bar.

Let's just take you're trying to learn to drive a standard, and you have a tachometer.

Of course it's going to be easier if you can hear the sound of the engine revving.

That's more information.

I know what I'm doing when it stalls.

If I can give someone feedback, how fast was that ball spinning?

I've got a friend who owns a golf shop, and I mean, it's incredible the tools they can give you of what your spin and slice is.

That's really useful information.

If it's providing useful information about what you're doing, that just tends to be helpful.

If it's not, it can be greatly distracting.

There are certain circumstances where adding extra stimulations, extra sounds, extra buzzers, extra whatever, whether you're trying to do a running app or anything else, it can make you worse because you're now focused on the running app instead of on the let's just run.

So I think people are trying to figure out when should we instrument it?

When should we add this extra stuff?

When do you need the boost and when do you not?

And I'm frankly pretty impressed by the consumer.