Dr. Mindy Weinstein

With scarcity, the whole idea of FOMO is pretty big with scarcity because it is that fear that we might lose a chance.

We might lose the freedom to purchase that.

We might lose the freedom to take this opportunity, whatever it might be.

And so again, the way that our brains operate is,

you just get into high gear of like, we got to fix this situation.

There's been so many studies where people were hooked up to MRIs and faced with a scarce situation.

And the way that the brain would react is the activity where quick decisions are made would just light up.

And the activity where we would value something just would light up, meaning we'd skip the normal decision making steps that we take.

Thank you so much for having me.

And that happens.

And so even what you're talking about now, that's a reaction I get from a lot of people is like, oh, scarcity, you know, does that just mean something's hard to get, you know, and oh, well, that's does that even work?

But there's so much that really goes into the psychology behind scarcity.

And there's a reason why

it does trigger certain reactions, you know, as we're thinking about it, even physiological reactions to scarcity.

And that is really what caused me to want to study this topic in depth, really.

What is so interesting about that?

There's a lot of information in academic journals.

So for me, like I ended up getting into this subject and diving deep and starting to do my own research and studies when I was working on my dissertation.

And I had that time had realized that, you know, I was interested in influence and persuasion.

Like what what drives us?