Dr. Mitchell Elliott Bender

You just...

rub it into the skin and wipe it off.

And you're cleansing the skin without depleting the skin of necessary moisture.

So, and that's not an expensive product.

So you could buy it at Target, over the counter, it's not prescription.

So that's something else that, you know, in your daddy book, if you want to use a soap, I personally use something like Dove

for sensitive skin, inexpensive.

I buy it at Costco.

Some of the other brands, not that they're bad products, but some people's skin just can't tolerate it very well, so I use a milder soap.

So just something as simple as moisturization is very, very helpful for a lot of people.

I'll put it in my daddy box.

Well, I think I look at us as a team.

I mean, I think we do work together.

Let me give you an example.

Barry is a family physician, and I'm sure cared for patients with, let's say, high cholesterol, triglyceride fats, diabetes, metabolic syndrome, that sort of thing.

So

Take a disease like psoriasis.

Psoriasis affects about 3% of the American population.

Huge number of people with psoriasis of all different levels of severity.

It has been established pretty clearly over the past few years that there's a relationship of bad psoriasis, severe psoriasis with increasing risk of heart disease, atherosclerosis, hardening of the arteries, building up of plaque inside the artery.