Dr. Morris Chang

Manufacturing, I thought we were better than Intel. And customer trust, we thought that our customers trusted us more than Intel's customers, customers Intel. So, I wasn't too worried. But then indeed, and I also thought that when Jeff Williams told me the highest level of Intel, I thought he was talking about somebody like Andy Grove, who was retired of course.

Manufacturing, I thought we were better than Intel. And customer trust, we thought that our customers trusted us more than Intel's customers, customers Intel. So, I wasn't too worried. But then indeed, and I also thought that when Jeff Williams told me the highest level of Intel, I thought he was talking about somebody like Andy Grove, who was retired of course.

But it turned out that he was only talking about the CEO of Intel at that time. Yeah. But I knew that only later.

But it turned out that he was only talking about the CEO of Intel at that time. Yeah. But I knew that only later.

No, it was the Italian guy. Ottolini. Paul Ottolini. Ottolini. Got it.

No, it was the Italian guy. Ottolini. Paul Ottolini. Ottolini. Got it.

Yeah. All right. I wasn't too worried, but it still was in my mind. So a month passed. I think it was about the middle of February when Jeff called to tell me to pause for two months. So almost exactly a month later, March, middle of March sometime, I decided that I would pay them a visit. and ask them what's going on, any progress. So I emailed Jeff and asked for an appointment.

Yeah. All right. I wasn't too worried, but it still was in my mind. So a month passed. I think it was about the middle of February when Jeff called to tell me to pause for two months. So almost exactly a month later, March, middle of March sometime, I decided that I would pay them a visit. and ask them what's going on, any progress. So I emailed Jeff and asked for an appointment.

I said I was coming to the Silicon Valley anyway, which was pretty normal. and stop in at your place on such and such a day. Is that okay? And Jeff replied by saying that, yeah, come here, but I won't be here. I have asked Tim Cook to see you. I mean, this freedom, Jeff's freedom of delegating his boss to see a visitor, it was a privilege that I seldom had in my career, you know.

I said I was coming to the Silicon Valley anyway, which was pretty normal. and stop in at your place on such and such a day. Is that okay? And Jeff replied by saying that, yeah, come here, but I won't be here. I have asked Tim Cook to see you. I mean, this freedom, Jeff's freedom of delegating his boss to see a visitor, it was a privilege that I seldom had in my career, you know.

I know, I know. It was usually that way. It was usually the other way. But in this case, it was Jeff S., Well, anyway, so I showed up and Tim was very nice to me and took me to lunch or to the cafeteria, I guess, where there was a lot of food. We each picked our food and carried our tray back to his office, you know.

I know, I know. It was usually that way. It was usually the other way. But in this case, it was Jeff S., Well, anyway, so I showed up and Tim was very nice to me and took me to lunch or to the cafeteria, I guess, where there was a lot of food. We each picked our food and carried our tray back to his office, you know.

And anyway, he told me, there's nothing to worry about because Intel just does not know how to be a fountain. That's a very short, but a very satisfactory answer to me.

And anyway, he told me, there's nothing to worry about because Intel just does not know how to be a fountain. That's a very short, but a very satisfactory answer to me.

I was explaining to you that we had on technology, on manufacturing. Subconsciously, I think, I interpreted Jeff's explanation to me to be the third one, customer trust. I mean, they were always very superior, you know, Intel. Before this Apple thing, Apple and we, before Apple became our customer, I knew a lot of Intel's customers in Taiwan. You know, all the PC makers are Intel's customers.

I was explaining to you that we had on technology, on manufacturing. Subconsciously, I think, I interpreted Jeff's explanation to me to be the third one, customer trust. I mean, they were always very superior, you know, Intel. Before this Apple thing, Apple and we, before Apple became our customer, I knew a lot of Intel's customers in Taiwan. You know, all the PC makers are Intel's customers.

None of them liked Intel. None of them. Intel always acted like they were the only guy. They were the only guy for the microprocessors.

None of them liked Intel. None of them. Intel always acted like they were the only guy. They were the only guy for the microprocessors.

Yeah, but I really don't think Tim meant that. I think he meant that the customer asks a lot of things. We have learned to respond to every request. Some of them were crazy. Some of them were irrational. We had to respond to each request courteously, which we do. Intel has never done that. Intel, I mean, I said I knew a lot of customers of Intel's here in Taiwan.

Yeah, but I really don't think Tim meant that. I think he meant that the customer asks a lot of things. We have learned to respond to every request. Some of them were crazy. Some of them were irrational. We had to respond to each request courteously, which we do. Intel has never done that. Intel, I mean, I said I knew a lot of customers of Intel's here in Taiwan.