Dr. Morris Chang

CEO, Mark Sheppard, and told him that Boston Consulting Group, he had founded the Boston Consulting Group, and we have BCG has a experience curve theory that would benefit semiconductor industry. And TI was the largest company in the semiconductor industry then, and would mark Shepard like a presentation of this theory. Mark Shepard said yes.

CEO, Mark Sheppard, and told him that Boston Consulting Group, he had founded the Boston Consulting Group, and we have BCG has a experience curve theory that would benefit semiconductor industry. And TI was the largest company in the semiconductor industry then, and would mark Shepard like a presentation of this theory. Mark Shepard said yes.

So Bruce Henderson brought Bill Bang, you probably know that name, with him and came to Dallas and made a presentation. And Mark Shepard invited the COO and me to attend the presentation. And it was a very eloquent presentation because, you know, Bruce Henderson was a very eloquent man. And Bill Bain was on the side, apparently Bruce Henderson's protégé.

So Bruce Henderson brought Bill Bang, you probably know that name, with him and came to Dallas and made a presentation. And Mark Shepard invited the COO and me to attend the presentation. And it was a very eloquent presentation because, you know, Bruce Henderson was a very eloquent man. And Bill Bain was on the side, apparently Bruce Henderson's protégé.

Anyway, Mark Shepard was impressed and he decided that TI would work with BCG on this learning curve theory. And Bruce Henderson then assigned Bill Bang to work most of the time at TI, you know, most of my, like, three days a week. And Mark Hibbert assigned me as TI's guy. So Bill Bain and I became partners. And I assigned Bill Bain a small office very close to my house.

Anyway, Mark Shepard was impressed and he decided that TI would work with BCG on this learning curve theory. And Bruce Henderson then assigned Bill Bang to work most of the time at TI, you know, most of my, like, three days a week. And Mark Hibbert assigned me as TI's guy. So Bill Bain and I became partners. And I assigned Bill Bain a small office very close to my house.

office at TI in the same building and small office because he needed a lot of things from me. He needed permission to get our costs, our prices. We had a lot of families of integrated circuits and transistors. I mean, he had a lot of requests. So it was easier if he was nearby. And every time when he arrived at some interesting, useful conclusions, he would also discuss them with me.

office at TI in the same building and small office because he needed a lot of things from me. He needed permission to get our costs, our prices. We had a lot of families of integrated circuits and transistors. I mean, he had a lot of requests. So it was easier if he was nearby. And every time when he arrived at some interesting, useful conclusions, he would also discuss them with me.

So we had a very pleasant association for, I would think, two years, maybe even more. And he would, you know, fly to Dallas every Monday and go back to Boston either Wednesday night or Thursday night and of course every time he went back to Boston it would be to tell Bruce Henderson what he had done that week so this happened this went on for I think two years.

So we had a very pleasant association for, I would think, two years, maybe even more. And he would, you know, fly to Dallas every Monday and go back to Boston either Wednesday night or Thursday night and of course every time he went back to Boston it would be to tell Bruce Henderson what he had done that week so this happened this went on for I think two years.

And then finally, Bill Bang came to see me one day. And it was in those two years that I absorbed a lot of learning curve stuff, which I used up to now. I found that highly fruitful. Just as a thinking tool.

And then finally, Bill Bang came to see me one day. And it was in those two years that I absorbed a lot of learning curve stuff, which I used up to now. I found that highly fruitful. Just as a thinking tool.

But one day, after a couple of years, Bill Bang came to me in Dallas. He said, you are the first one I tell this to outside the Boston Consulting Group. I am leaving Boston Consulting Group to start my own consulting company. So I said, why? I said, you know, obviously Bruce Henderson thinks very highly of you. And Bill Bain said, yes, but there is the world's imperative.

But one day, after a couple of years, Bill Bang came to me in Dallas. He said, you are the first one I tell this to outside the Boston Consulting Group. I am leaving Boston Consulting Group to start my own consulting company. So I said, why? I said, you know, obviously Bruce Henderson thinks very highly of you. And Bill Bain said, yes, but there is the world's imperative.

That's the first time I heard that term, you know, world's imperative. He meant for him personally. Yeah, for him personally. Well, anyway, that was that.

That's the first time I heard that term, you know, world's imperative. He meant for him personally. Yeah, for him personally. Well, anyway, that was that.

Unlikely in your opinion?

Unlikely in your opinion?

There are many things. I'm not going to argue with you. I merely ask as a point of curiosity. I didn't realize. I didn't think it was that unlikely. Well, it did exceed my expectations. TSMC's size and importance exceeded my expectations, but not by an order of magnitude.

There are many things. I'm not going to argue with you. I merely ask as a point of curiosity. I didn't realize. I didn't think it was that unlikely. Well, it did exceed my expectations. TSMC's size and importance exceeded my expectations, but not by an order of magnitude.