Dr. Poppy Crum

Not the air traffic controllers looking at planes, but the pricing models.

for what data is going in to driving that price in real time, right?

You might be trying to buy a ticket and you go back an hour later or half hour later and it's like double or maybe it's gone up.

And that's because it's using constant data from environments, from things happening in the world, from geopolitical issues, from things happening in the market that's driving that price.

And that is very much an AI-driven digital twin that's –

driving the sort of value of that ticket.

And so there are places where we use digital twins.

So that would be sort of the example of something that's affecting our lives, but we don't think about it as a digital twin, but it is a digital twin.

And then you think about a different example where you've got a whole sandbox model.

The NFL might have a digital twin of every player that's in the NFL, right?

They know the data, they're tracking that information.

They know how people are going to perform many times.

What do they care about?

They want to anticipate someone might be high risk for an injury so that they can mitigate it.

Absolutely.

Interesting.

Yes.

Well, it's a duplicate of relevant data and information about yourself, but not just trying to, like, what's the purpose in emulating myself?

It's to emulate key.

So imagine me as a physical system.