Dr. Shadé Zahrai
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Appearances Over Time
Podcast Appearances
She's an incredible graphic designer.
She comes in and she's sitting at the boardroom table with the decision makers and they're all talking about what they wanted for the logo.
She grabs a napkin from the side of the table and she starts scribbling on that napkin.
A few seconds later, she slides that napkin across the table and she says, here is your logo.
Now the room was stunned.
People were thinking, how is it possible that you designed a logo in just a matter of seconds?
And she says, I designed this in a second and 34 years.
I designed this with everything that I have learned.
So yeah, you got it in a few seconds, but it took me 34 years to be able to do that.
And they ended up paying her $1.5 million for that logo.
Now, what is the message behind this that we can take away?
So often when we feel like imposters, we are just looking at the here and now.
The spotlight is on this current space that we're in.
And we forget that we have this incredible track record behind us.
In Paula Sher's case, it was 34 years of work that got her to that point.
But a lot of us will sit there in that meeting and think, oh gosh, I need to design something.
I don't know if I've done this before.
We fixate on all the gaps.
I don't deserve to be here.
So that's a really powerful lesson from that.