Dr. Suzanne Crowe

So if you look at the age group, age 15 to 24, it's increasing year on year since about 2018.

And even in between 2024 and 2025, it increased by 3%.

Well, I do think that it's the best way is to model that to your kids in a whole host of different kind of health behaviours.

But I also think that as adults, we should be pushing and putting pressure on our legislators to make sure that we have laws that protect children.

I do.

Yeah, I do.

I mean, if you have an advertisement and I'm not going to mention any particular brand, but if you have an advertisement that's quite iconic in its logo and branding and you have a small little zero percent below it, I don't think your average 14, 15, 16 year old is going to discern the difference.

I mean, Mark, that's not how marketing works.

Well, 15-year-olds believe themselves to be immortal, as you know, which was a great time in our lives.

But I wonder a little bit about whether the information around cancer and heart disease possibly is a bit lost on that age group.

And I would favour more information on labelling around mental health because there is, you know, alcohol consumption by young teenagers is an independent risk factor for teenage suicide.

So and teenagers are aware of that whole conversation around, you know, a friend or somebody they know in school who has taken their life.

So I do think that information around mental health would land a lot stronger with that age group.

Yeah, well, they might just be found unconscious or their friends would call for help.

And so they're unconscious.

And it can be sometimes quite difficult to work out, you know, what the cause is.

But we can do some fairly rapid blood and urine tests to see, you know, what the situation is.

And it's if alcohol pops up and you can smell alcohol off somebody's breath as well.

And then we do very basic support.

We support their airway.