Dr Tim Crowe

We had low carb, then it became paleo, now it's keto.

It'll be something else in a few years.

I don't fight them so much because a lot of these fads, when you look at them, they actually have a kernel of truth and they still are recommending to eat more healthier foods and less highly processed foods.

So it's a good place to start for most people.

And most of the time they don't have qualifications, but they've got plenty of products to sell you.

And they're armed with lots of testimonials as well.

And they're powerful.

That connects with us as human beings.

But like that story of somebody that was overweight and they lost weight by eating a certain way and their diabetes went away, that is powerful.

That is much more powerful than me citing a systematic review.

It connects with us.

And I always say that facts tell, but stories sell.

And on Instagram, it's certainly the story sell is the business model there.

Yeah, so I've already given you that the cornerstones of a healthy diet is mostly plant foods.

Well, whatever takes your fancy.

They're all good.

They're all worthy of being called superfoods.

Just to start with, this may be surprising to you, but if you want to buy frozen or tinned,

or dried, nutritionally are just as good as fresh produce.

Now that for a start, they're actually generally cheaper and they're much more convenient.