Dr. Todd Rose
👤 SpeakerAppearances Over Time
Podcast Appearances
Yes, exactly, right?
And then we're going to watch what happens in your brain.
And here's the thing.
That group number was completely made up.
There was no other group.
It's just you.
And it was engineered so that half the time, you're told that you and your group are lockstep.
You said five, the group said five.
And on some of the trials, it makes it wildly different.
You said five, the group said one.
Oh.
Here's what's crazy.
On the trials where you and your group are aligned...
it triggers what we call a reward signal in your brain.
It's the same areas that hard drugs activate.
And it's meant to tell you, whatever you're doing, keep doing it.
This is amazing, right?
On the trials where you were like five and they said one, it triggers what's called an error signal in your brain.
It's this cascading electrical signal
that disrupts memory, attention, everything.