Drew Burney

Yes.

Like it's there's a little bit of truth to it because it's so general that it's kind of applicable to everyone.

So the Barna effect is basically you can give someone a like a general description of just about anything.

This is how horoscopes tend to work.

OK, you just make these generalizations that could be true of just about anyone.

And if you're reading it and this text is telling you that this is what you are and it's so general and usually almost always positive as well.

It's just the human brain is going to just accept.

Yes, that's totally me.

Yeah, the confirmation bias too.

It's like anything that is, could be interpreted as negative, you're probably just going to dismiss that as well.

So you have those two powerful effects going on, the barm effect and the confirmation bias.

Yes.

Two sides of the same coin a little bit, but.

Isn't this just harmless, Mark?

This is harmless fun.

You're on whatever, you know, back in the day, like you were talking about the personality test on Facebook.

It's just fun.

It's just harmless fun.

But figuring out who you are, it's difficult.

It's painful.