Drew Burney

We're going to see this happen quite a bit, but that's definitely happened with magnesium here.

I see.

So they're incentivizing trends basically.

There must have been some big study that just came out.

Well, again, if you are deficient, obviously, magnesium is very, very important.

It's very essential.

Okay, I get it.

For example, there's one study that a lot of people point to.

This was back in 2021 where they found like a magnesium plus B6 or a magnesium intervention.

They had these two groups.

Like one had magnesium plus B6.

One had magnesium.

Found that it calmed anxiety.

The problem with that, though, was it was this post-hoc.

study or this post that was a different data set that they weren't even using for to test whether magnesium helped with anxiety or not they just looked at it after the fact they didn't have a control group so we don't know if it's just a placebo effect or not but a lot of people point to it yeah and so if coupled that with your conspiracy theory you know where it's like there's kind of like oh this one study which even the the authors were like be cautious about this because we don't have a control group this was just a post hoc analysis but this happens all the time media finds that they run with it couple that with the ugc campaigns you're talking about

what looks like a science-backed finding, which is actually just a marketing thing.

All behind it.

Okay.

Why is journaling this low?

Well, okay.