Drew Harwell

Yeah, so this is an internal confidential document that ICE officers spread to each other that outlines what they call their surge hiring recruiting strategy.

So it lays out $100 million in recruiting spending that they want to

pour into social media advertising, real world advertising.

They want to reach pro-ICE influencers who can get the message out.

They want to go to gun fairs, gun shows, hunting shows to reach people.

Just use every technique they can to hopefully, in their words, reach more than 10,000 potential deportation officers, lawyers, and other staffers that can help them carry out this giant deportation that the Trump administration has been

I mean, their whole model is to basically blanket the internet with these kinds of ads.

And if you've gone on social media or on some of these other news websites, you've seen join.ice.gov.

That's like their portal for getting everybody in.

And yeah, $100 million is a ton of money.

It's like a big corporate advertising campaign.

ICE has never done anything to this scale.

They've never done anything like this.

And so they're trying everything, basically.

I mean, if you've gone on X or YouTube or Instagram, they have these really, like, patriotic machismo ads that say, like, the enemies are at the gates.

You need to join ICE to defend the homeland and repel these foreign invaders.

September 11th, 2001.

Nearly 3,000 Americans lost because terrorists were here illegally.

From that day, ICE was born.

America's first...