Drew Harwell

So it's always been a law enforcement triage operation.

And under the Trump administration, it has been made into all immigration all the time, right?

So they're frustrated by that, but they're also kind of unnerved by this campaign and how bold it is.

With this kind of campaign, they feel like they're going on the internet and basically just saying, hey, if you want to pick up a gun and start shoving people around, you want to join us.

And their worry is that...

This appeal to aggression is going to be getting aggressive people who aren't trained, who have this idea in their head that they can start being this warrior on the street when they realize that the reality on the ground should be a lot more nuanced and a lot more careful because, you know, these are real people.

These are real people's lives.

This isn't just a meme.

Yeah, so you'll see on social media a lot of people who are already, you know, kind of pro-Trump, pro-ICE are celebrating them as like, yeah, let's really get out there and do this thing.

But you also see a ton of criticism and backlash, like Spotify, where if you'll be listening to music on the free service, you'll get a commercial that'll pop up that'll say, join ICE.

And you can actually see on, like, the Spotify message boards where people are outraged.

They're saying, I'm going to cancel my subscription.

I don't want to hear this.

I don't want to be thinking about this.

So you've also seen, you know, some of this, because of this campaign being so targeted, part of it is like they're also targeting people to self-deport.

So they're targeting, you know, genres of music they feel like will be listened to by people who may not be in the country legally.

And so people will be listening to, you know, Latin music and they'll be getting a commercial in Spanish telling them to leave the country.

And they just feel very disturbed by that.

Yeah, that's almost different from the recruiting side of it.

But it's just, you know, these commercials are basically finding their ways into a lot of people's daily lives.