Drew Liwer
👤 SpeakerAppearances Over Time
Podcast Appearances
And that's the training, and that's what we're doing.
In 2024, we're making a massive investment in channel.
This is, how many of you have been to CPE in Las Vegas, Channel Partners Expo in Vegas?
Incredible show.
It's about 9,000 people that are all channel, that are coming out there to basically do deals, find out what else they can sell.
And I'll talk about what I mean by channel in a moment.
So we had a massive booth there.
We actually won best of booth in the show.
And we brought in a very large team.
And basically, it was a statement.
We are here.
We're serious about the channel.
And the channel is very important to us.
And we're here to build with you and support you.
So here's an interesting graph.
This is our direct to channel mix.
So we started with pure direct.
2022 was still very much direct.
I'm sorry, 2020, direct.
2021, channel becoming a little bit more prompt, about 20%.