Drew Liwer

And then my favorite, and this is where you guys come in as well, is extensions.

It's companies that can actually extend.

We can extend their service.

They might be able to extend ours.

I want to pause for a second and tell you an observation.

Before coming here, I got about 20 LinkedIn emails from people in this show, in this conference, basically trying to sell me, which is fine.

I believe that founders have three jobs.

Sell, corporate development, fundraising.

That's what you need to do in life, right?

So selling is really, really good.

But the thinking was, buy my service.

Cora, why don't you draw?

Come, listen to what my service can do for you.

And I think that's great, but that's missing a much, much larger opportunity.

The opportunity is, how can we help each other?

How can we gain access to each other's customer base and grow both our businesses exponentially as opposed to one deal at a time?

So I want to give you a great example of that.

But before, I want to show you a very ugly graph.

See, the channel is expensive to maintain.

And if you look at that, an average channel partner will start generating revenue about two months in and become profitable for you only five months in.