Duane Vienneau

to do things that improve our sport.

And, and if, and if these broadcasters believe our sport is improving, then, then they're, they're ready to invest in us.

And that's exactly what just happened.

And, you know, Bell Media and TSN, they've invested, you know, more than the past deal.

And, and this DAZN piece, it's going to bring on a whole new audience.

It's, it's,

They're a part of almost every, I think, every major league in the world.

And they attract a new audience and a younger audience.

And this is how people are consuming their content today.

And I think it's going to be very exciting.

It's also going to be, you know, they're not just picking up the feeds.

They're creating their whole broadcast network.

They're running their own broadcast.

So now you're going to see a different look and a different take on our games from a different broadcaster.

So I'm really excited about it.

And obviously, financially, it's, you know, the deal is substantially higher than the past.

I think it's a bit of both, right?

Like DAZN as a business model would, you know, look at this and say, listen, this is how we grow our business.

And, and we're looking at this as well going, we're growing our business.

And so there's people on DAZN already that are going to, you know, check out our sport, which, which is great.