Dustin

I didn't know that, otherwise I would have said that.

So they released it, what, two years ago now?

Yeah, two years ago.

And then all these other ones are hitting the market, and they made no changes to it.

And I'm like, well, my first thought is, as a company that pushes things on a yearly basis, why did Vortex not update shit with this unit?

Well, then they dropped the Talon, and then they dropped their Kestrel.

I don't think that release had anything to do with them trying to dominate that market.

They already had the ecosystem in place.

It's a background thing.

You just don't worry about it.

When Vortex dropped the Rangefinder Kestrel bundle, I was like, oh, that's why they didn't update.

They already had everything in place.

I think that that's where they're going to dominate is having a complete ecosystem that communicates flawlessly between instant hookup.

There's no pairing, unpairing, shit disconnect.

There is none of that.

When they get into the system, they hook up.

It's just like having your iPad hook up to your phone.

It's instantaneous, and it works every time.

I'm really excited about the echo and the talents are really freaking good.

Yeah.