Dwayne Jethro

The company's name is Masinkedani Sports.

The click is important because the name of the company is from Iskosa.

He pitched this idea of injection molding a horn to a certain size and a certain specification that would be easily used at football matches.

They recognised that there was a marketing opportunity in having the Vuvuzela in the hands of important South African footballing officials, but also politicians that were trying to drum up support both locally and internationally for South Africa's football.

So what you saw was things like the gifting of vuvuzelas as diplomatic gifts.

On local stages, politicians were handed vuvuzelas, etc.

It raises old, old ideas of Africa as a dark continent.

cultural forms from Africa as being primitive or outdated, et cetera.

And I think that's how the outrage was received in South Africa.

And it was in that space that not only the South African Football Association, but also South African fans started to speak back and speak out and to say that this is how we represent ourselves in our sporting traditions and sporting fan culture.

You can't just come here not knowing vuvuzela etiquette, blowing it randomly.

While it is absolutely true that we have indigenous traditions of horn blowing in South Africa,

whether and how we can trace the genealogy of the Vuvuzela all the way back to those indigenous traditions, that's open to argument and debate.

The Shembe Church operates in the Kuzulu Natal area.

They have an annual pilgrimage, and during this annual pilgrimage, they use a horn called the Izibomu.

When football fans were blowing the vuvuzela, they felt that the Holy Spirit that was generated by their horn had been appropriated in this context of football atmosphere.

In all cultural heritage debates, origins and ownership are really important elements and strands of being able to claim a certain heritage tradition.

You cannot claim a heritage tradition until you can claim ownership and a valid persuasive origin story.

So if we use the collecting principles of these heritage institutions as a guideline for how heritage is staked and made, then you see the Vuvuzela entering into that heritage narrative.

I'm very glad that no future World Cup tournament will be blessed with a beautiful sound of the Vuvuzela.