Dylan Gemelli

Yeah.

Not band-aids, not nonsense that's going in and out that you're just peeing right out.

Not trying to do 25 things at once when you only need two things.

Right.

Well, and that's just it is, I mean, the patients to their own, you got to give them a hard time too, because they've done this.

Yeah.

Is they're in the now business.

Yeah, I know.

So for instance, you know, you, we watch TV and you can only advertise pharmaceuticals, ask your doctor, this is right for you.

So they can do that on open TV and media.

In social media, it's, you know, hey, this does this, you know, and it's great for, you know, fatigue, insomnia, libido, musculoskeletal pain, right?

And then the next thing, the routine is what I call the furious five, right?

So, you know, gut issues and pain and insomnia.

And then it's always that what we call top of mind awareness is what I've learned from my marketing thing, because I'm actually the physician to a lot of the famous people that out there in the marketing space.

You know, and I've gone out to San Diego.

I've stayed with some of these big names.

I'm not going to name drop.

And because they tried a bunch of stuff and then I'm behind the scenes and like, hey, listen, let's do this.

And then they're like, well, Beck, you need to pick a niche.

You need to niche down.