Ed Elson

After 15 years as CEO of Apple, Tim Cook is officially stepping down.

During Cook's tenure, Apple's revenue almost quadrupled, and its market value increased by about $3.6 trillion.

On September 1st, Cook will be transitioning to the role of executive chairman, and he'll hand the CEO reins to John Ternes, Apple's head of hardware engineering.

Ternus has spent 25 years, half his life, at the company, overseeing the hardware behind every major Apple product.

The transition marks the start of a new era for Apple, with plenty of unanswered questions about what comes next.

So...

Here to discuss what this moment means for Apple and for the future of this company, we are joined by a panel of experts, Patrick McGee, award-winning journalist and author of Apple in China, the Capture of the World's Greatest Company, and also Trip Mickle, tech reporter for The New York Times and author of After Steve, How Apple Became a Trillion-Dollar Company and Lost Its Soul.

Patrick Tripp, thank you very much for joining us on Prof G Markets.

So Cook is departing.

Ternus is taking over.

I want to start with a look at Tim Cook and his career.

Patrick, I'll start with you.

Tim was CEO for 15 years.

I mean, when we look back at this, what will we say about what he did for the company?

What will the history books of business say about his legacy at Apple?

Yeah, we will definitely get to China and we'll definitely get to AI, Tripp.

I just want to get your initial reactions.

What do you make of Tim Cook stepping down?

How do you think he'll be remembered?

I mean, when we look at what he did well, it's easiest to just start with the numbers where he took a $350 billion company and turned it into a $4 trillion company.