Ed Elson

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It's a shame when the best B2B marketing gets wasted on the wrong audience.

Like imagine running an ad for cataract surgery on Saturday morning cartoons or running a promo for this show on a video about Roblox or something.

No offense to our Gen Alpha listeners, but that would be a waste of anyone's ad budget.

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So the franchise model is like the licensing model.

It's the ultimate business model.

They come up with a good concept that people love.

And then rather than scale the company and use your own capital, you find local entrepreneurs that want to open

I was on the board of Panera and the largest Panera, there was a franchise that had 40 stores in Southern Florida and you have a talented on the ground, you have talented on the ground management.

The key to retail is that the owner is there.

So for example, the most successful franchise model, I would argue, or arguably,

So Panera, Starbucks, and Chipotle always had NPS scores of like 62 or 63.

And NPS is basically considered kind of the holy grail of consumer metrics.

And that is the number of people that would recommend it, strongly recommend it, versus people that wouldn't recommend it.

So it's sort of passion, consumer passion.

Chipotle, Panera, and Starbucks always around the same thing.

And then 10 points above that was Chick-fil-A.