Ed Elson

I think that live events are booming because people wanna get out and touch grass.

I think getting your,

Every brand needs a certain number of evangelists.

Evangelists are key to a brand.

And that is people who just, when they hear the brand name, they say to their people, oh, property markets, someone hopefully goes, I love that show.

And I saw it and it was a ton of fun.

That is just so important to a brand.

So getting out there and trying to find your evangelists and also when it works, and this tour did work, it's really rewarding.

And also, it was a nice moment for us.

I think when Hillary, when Secretary Clinton came out on stage, it felt like sort of the show was validated.

The fact that someone that interesting and important, and although it's not really markets related, would show up live for one of our events, it was just a nice moment of validation.

I enjoy flying around with the team.

I felt like Mick Jagger flying around with NSYNC while they were in high school.

I'm like, Jesus Christ.

Everyone is just so, I'm like, all right, everybody needs to be in bed by 11 p.m.

Like, literally, I'm with children.

And what you're finding is you can... What's interesting about live events, the ticket sales cover your costs maybe a little bit more, but where you make money is on the sponsorship.

That's where the big money is.

And that is our sponsorships range from like 100 grand to 500 grand we try and get for the tour.

We try and get three of them because the power of branding an in-person show is really powerful.