Ed Ludlow

Vijay, anyone that watched the Super Bowl will know that the inclusion of ads within a generative AI tool is, let's not say controversial, but people are deciding if it's what the consumer wants, right?

If you're interacting with an AI, do you want an ad to pop up?

And you've been testing different ad formats as part of this.

What do you think the consumer wants?

The technology needs to work.

For me, it's still a technology story.

So you want whatever appears in AI mode to be relevant to the query.

That has been a criticism of other generative AI tools.

What's come up in front of me has nothing to do with what I'm talking about.

How's Google solving for that?

Let's go to the private markets.

Surging demand for electricity is powering big investments in energy.

Among them, fusion startup Inertia, co-founded by Twilio founder, former chairman and CEO Jeff Lawson, which just closed a $450 million Series A funding round.

Jeff Lawson, co-founder and CEO of Inertia is with us.

It's good to have you back on Bloomberg Tech.

Thanks, great to be back.

A completely different field.

It's not just fusion.

I think that let's start by you introducing us to Inertia because a fusion powered plant is completely contingent in your case and you cracking extremely powerful lasers, a sentence I never thought I'd say on this show.

Take it from there.