Ed Ludlow

We so appreciate you starting it with us.

Meanwhile, it was busy with this year's Super Bowl ads, leaned heavily into AI, of course, with tech companies using the big stage to showcase their latest tools and ideas.

Now, according to analytics firm EDO,

AI.com led the pack in consumer engagement, generating roughly 9.1 times the interaction of a median Super Bowl ad.

Joining us now to break it all down is Kevin Creme, who's president and CEO of EDO.

What's more bird's eye perspective is that tech dominated just the ad spend, the ad that were out there.

AI.com gains traction.

Why?

Because no one understands what it actually is.

I mean, we now all peel back the onion and understand it's the guy who made his money and crypto.com has bought this very expensive website and now wanting us to all put our details into it and have an AI agent of the future.

But what was the recipe for getting us to convert?

It's a hard one, Kevin, but your EDO is all about TV advertising.

How much do we think actually is just driven onto online in these moments?

You hear that maybe someone caught an ad and you then go and look at it on YouTube.

How are we being distinct about where they've put their money to work?

but they also know probably, and why we see nostalgia, why we see Ben Affleck, why we see the idea of Gen X and millennial viewers.

Is that basically what the Super Bowl is?

It's targeting the 40-year-olds or something.

Jurassic Park.

Time now for Talking Tech.