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Ed Ludlow

👤 Person
3954 total appearances

Appearances Over Time

Podcast Appearances

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

It looks as though Chinese money is now being put to one side, but Middle Eastern money coming to the fore and Jared Kushner's money, private equity at least, which is also backed by Middle Eastern money coming to the fore.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Yes, the Middle Eastern money is probably the most interesting part of it because there had been a report, you know, at this point, maybe a month ago in Variety, the Hollywood trade publication, saying that there were three prominent Middle Eastern sovereign wealth funds involved in the Paramount bid.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Paramount initially didn't really engage, then later that day said that the report was inaccurate, and then it turns out the report looks like it was pretty accurate.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Because yes, I had heard and they have since disclosed that you do have a lot of Middle Eastern money in this bid, and there had been Chinese money, which makes it even more interesting that one of Paramount's arguments is that they will have an easier time getting this deal approved

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

But Warner Brothers Discovery's perspective was, well, it's actually making our life more complicated if you have all of this foreign money, because then CFIUS might have to look at it and approve it.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Bloomberg's Lucas Shaw, who's led the team on this story every step of the way.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Thank you so much.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Let's continue the conversation with Brandon Katz, Greenlight Analytics Director of Insights and Content Strategy.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Lucas did a really good job in explaining the differences in structure of the deals and also the different perspectives of each party.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

But I wondered if you'd help our audience understand what the difference is between a Netflix joined with Warner Brothers Discovery's streaming and studio business versus a Paramount Skydance taking the entire thing.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

What does that look like?

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

You and Lucas have already done a great job, so I'll try to pitch in here.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Really WBD and Paramount, more redundancies, more overlap.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

They are both traditional TV and film companies with streaming services tacked on.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Whereas Netflix, obviously, as we know, famously or infamously, depending on your perspective, they are a streaming first at all costs company.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

So there's less overlap and far more new integration of potentially complimentary or potentially conflicting businesses.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Now, we have seen mega mergers of this nature in the past, but they have almost always been a like versus like company absorbing each other.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

We have not really seen a major, major streaming service take a company at the size of Warner Brothers Discovery just yet.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Brendan, we're going later in the program to go deep on the antitrust considerations.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

There are antitrust considerations here.