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Ed Ludlow

👤 Person
3954 total appearances

Appearances Over Time

Podcast Appearances

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

And again, I think when you look at the lens of consolidation, for us, I'll keep going back to it, it's always how do you create long-term value creation?

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

How do you put yourself in the position to produce more content, not less?

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

And how do you ultimately build something that is better for the consumer?

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Brandon, what serves the consumer best?

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

What serves the consumer best overall is usually competition.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

So I think there is a large sect of industry analysts and professionals that would probably prefer Warner Brothers Discovery to remain as an independent company because it means more competition.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

It means more buyers on the market.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

It probably means less layoffs of the labor force.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Having said that, that's unfortunately not the reality that we live in.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

So somebody is going to get Warner Brothers.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

So it is really deciding which ultimate partner is probably best for the industry.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Now, if you combine Netflix and HBO Max and if you combine Paramount Plus and HBO Max, they are still significantly smaller than YouTube, which is currently about a third bigger than Netflix in the U.S.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

So either way, there is still a lot of competition out there depending on which industry you're pitting against, Warner.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

another.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Let's talk about good old cable television, because that is where many would say there is perhaps value.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

And it depends on which side of the equation you think.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

At the moment, it feels as though Warner Brothers Discovery thought there was more value in spinning off that part of the business than the $30 coming from Paramount Skydance.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

How do you look at those valuations?

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Well, let's stick with the famous Warner Brothers property friends.

Bloomberg Tech
Paramount Makes Hostile Bid for Warner Bros. Discovery

Ross was a famous paleontologist in the show, which means he loved fossils, which means he would love the cable network assets.